News

The effect of the public health crisis on Downtown Long Beach was sudden and stunning; entertainment venues went silent, business ground to a halt, and bustling streets became eerily deserted. Soon, though, a plethora of supportive and charitable activities began to...

Initial results of the Downtown Long Beach Alliance’s COVID-19 Economic Impact survey – a joint effort with the Long Beach Economic Development Department, Long Beach Area Chamber of Commerce and Council of Business Associations (COBA) – have revealed deep economic...

Although the DLBA Board has had to adapt its priorities due to the public health crisis, its mission remains the same: to cultivate, preserve and promote a healthy, safe and prosperous Downtown. Each month, we are proud to introduce you to three more Board members,...

When Stephanie Gonzalez and Brice Burror Wildemuth began their DLBA internships at the start of 2020, each had a firm idea of what to expect. Neither anticipated the challenges  Downtown Long Beach would soon be facing, or the roles they would play in addressing them....

Effective and well-maintained lighting helps create a sense of security and trust in urban environments. With this in mind, DLBA recently conducted a Downtown lighting audit in which members of its Public Safety Committee walked Downtown streets, reporting lighting...

Safety, Creative Thinking, and Community are Key As the weather warms up, talk among policymakers has shifted toward processes for reopening the economy and safely phasing out the Safer At Home Order when the time comes. Consequently, questions and discussions around...

Clean and Safe Team employees Francisco Bautista and Ethen Hazelton have been recognized by the Downtown Long Beach Alliance (DLBA) for their excellent work during a time when the words "clean" and "safe" have taken on new meanings. As members of the DLBA Clean and...

The Coronavirus crisis is an unprecedented challenge for the restaurant business. In Downtown Long Beach, several restaurateurs have responded to the crisis by repurposing their spaces and equipment for the common good. Michael's Downtown, located on the Promenade at...

During this time, it is important to remember the individuals and businesses working to maintain and support our Downtown ecosystem. We are excited to debut our Public Service Announcement series, "We're all in this together," which highlights the DLBA Clean and Safe...

DLBA's intrepid Clean and Safe Teams were served a fortifying breakfast last Monday, courtesy of the Arize Bistro at the corner of 3rd Street and Elm Avenue in Downtown's East Village. The gesture was just one recent example of how the DTLB community is coming...

The DLBA Board is comprised of Downtown stakeholders who pool their diverse skill sets and points of view to help create a vibrant and successful Downtown. For the next few months, we will continue to introduce you to the members of our Board. If you are a Downtown...

The Downtown Long Beach community has always been a supportive one. When one part of the community is hurting, others stand up to help out. Since the COVID-19 outbreak began, we have seen more and more businesses and individuals stepping up to lend a helping hand, and...

As our community contends with the developing public health crisis, the Downtown Long Beach Alliance (DLBA) is here to help. We are taking steps to ensure Downtown’s businesses and residents have all the resources necessary to weather this ever-changing situation. Our...

When it comes to internal communications, organizations are feeling the effects of the worldwide public health crisis; no more meetings around a table for now. As a result, DLBA is responding to this challenge by using it as an opportunity to bolster our internal...