Streetscape Beautification

Downtown Banners

The DLBA’s banner program features our 1.38 Un-Square Miles tag and branding to promote a Downtown that is always exciting, full of personalities, driven by diversity and celebrates creativity. The banner design features wordplay off of the Un-Square theme such as Un-Believable, Un-Corked, Un-Leashed, and Un-Plugged. You can find the banners along Long Beach Blvd., 7th St., Alamitos Ave., 4th St., 3rd St., Broadway, and Pine Avenue.


Downtown Long Beach is the most walkable community in the City of Long Beach and keeping our sidewalks welcoming to visitors is key to ensuring it’s continued vibrancy and growth. To that end DLBA partners with the City of Long Beach to maintain litter receptacles, trees, and landscaping located along the Downtown Transit Gallery.

Holiday Decorations

The holidays bring an amazing array of light arrangements to DTLB. Beginning in November, decorations are placed throughout the downtown, from the Promenade to Pine Avenue, to the East Village Arts District.

Pine Avenue Improvement Project

In 2014 the DLBA partnered with the City of Long Beach on the Pine Avenue Improvement Project to improve the pedestrian experience of Pine Avenue and add to the vibrancy of the Downtown. The project included numerous pedestrian enhancements, from new street trees and plantings, to creative lighting and hardscape improvements. The project has helped foster a new vitality to Pine Avenue.

Mutt Mitts

To better serve the needs of residents and their four-legged friends, in 2013 the DLBA approved a one year pilot program to install animal waste dispensers in Downtown. Seven dispensers were placed on street light poles located throughout Downtown to help reduce animal waste on sidewalks, enhance aesthetics, and create a more positive pedestrian experience. Since then the program has expanded to 22 stations located throughout DTLB.

Mutt Mitts Map