Our mission is to cultivate, preserve and promote a healthy, safe and prosperous Downtown for all.
The Voice of Downtown Since 1937
Learn More >
View Resources >
What is the Downtown Long Beach Alliance (DLBA)?
What is a BID?
Who manages the DLBA?
How do I become a member of the DLBA?
DLBA is not a membership based organization. You are a stakeholder of either or both BIDs by virtue of the location of your business, residential, or commercial property. Please see the maps illustrating those boundaries: PBID and DPIA.
DPIA Boundaries Map for your business >
PBID Boundaries Map for property owners >
How are the annual fees calculated? What is the amount?
For businesses located with the DPIA Boundaries, a flat rate and a per employee fee is calculated annually and added to your business license. The current annual assessment is $476.07 per business and $8.00 per employee, and for Independent Contractors $326.96 per business and $5.53 per employee.
For property owners located within the PBID Boundaries, the fees are calculated based on factors such as square footage of the property and building, along with amount of services rendered to the area the property is located. Parking structures, residential properties and properties owned and used for non-profit purposes pay an adjusted and reduced rate. Estimated annual maximum assessment rates are:
Actual Rates 2021 – 2022
Frontage Standard Zone: $12.4967164339
Frontage Premium Zone: $20.1858204885
Lot + Building (Com/Gov) Standard Zone: $0.0545428359
Lot + Building (Com/Gov) Premium Zone: $0.0599166142
Lot + Building (Parking) Standard Zone: $0.0356635357
Lot + Building (Parking) Premium Zone: $0.0410373140
Lot + Building (Non-Profit/Residential) Standard Zone: $0.0167842355
Lot + Building (Non-Profit/Residential) Premium Zone: $0.0221580139
*Please note that new PBID services go into effect on January 1, 2022, and will be reflective in property owner tax bills.
What do the fees go toward?
By building consensus, the DLBA best gains the voice of the majority and acts as an advocate on behalf of its Downtown stakeholders while serving as an ombudsman and liaison between the business community and City Hall. This program is supported by contributions from both BIDs (DPIA and PBID).
Downtown Clean Team
The Clean Team members begin their work early each morning to ensure that the central business district remains attractive and clean. Radio-equipped personnel remove graffiti, sweep litter and eliminate weeds from sidewalks and gutters. In addition, Clean Team members assist as goodwill ambassadors by giving directions and answering questions. This program is funded by the property owner (PBID).
Safety Ambassadors support the Long Beach Police Department, property owners and tenants in overall crime prevention and reduction in neighborhood street disorders. Highly trained and distinctly uniformed, Safety Ambassadors patrol the central business district 12-18 hours a day on bike and on foot helping to deter challenging quality of life issues, offering an enhanced sense of security, and serving as goodwill ambassadors. This program is funded by the property owner (PBID).
Marketing & Communications
The DLBA’s Marketing Department serves as the voice for all the wide-ranging programs and activities taking place within Downtown. The department is responsible for increasing the awareness of and enhancing the image of Downtown, which is achieved through year-round advertising, public relations, and promotional campaigns. This program is supported by contributions from both BIDs (DPIA and PBID). With its grid-like design and friendly pedestrian walkway, Downtown Long Beach is an idyllic setting for public gatherings and events. The DLBA continues its efforts to enhance Downtown as a venue for special events by encouraging the expression of diversity, as well as showcasing the unique character of its many neighborhoods by advocating, producing and sponsoring a host of special events. This program is supported by contributions from both BIDs (DPIA and PBID).
The programs of the Economic Development Department are a crucial component of the DLBA’s strategic mission. The department assiduously works to continue its efforts at recruiting and retaining office and retail businesses to the Downtown core. Also, it proactively assists developers and investors who have expressed an interest in Downtown as a location for their future projects. This program is supported by contributions from both BIDs (DPIA and PBID).
The DLBA strives to perpetuate the economic vibrancy of DTLB through investments in the public realm. Working with the Public Realm Committee, stakeholders, and community partners, the DLBA actively engages in placemaking projects both small and large, from flower pots to new public gathering spaces such as The Loop at Pine + Ocean.
When does the DLBA Board of Directors meet?
Can the public attend these meetings?
How can I get involved?
Explore ways to get Get Involved >
With the backdrop of the Pacific Ocean and the outline of the Downtown skyline, Downtown Long Beach is the perfect venue for great events.