Charged with managing Downtown Long Beach’s business improvement districts, the DLBA is a non-profit organization committed to improving and promoting Downtown Long Beach through a wide range of programs and services that include advocacy, capital improvements, beautification projects, economic development, clean and safe, special events, marketing and communications.
Working closely with Downtown stakeholders to learn what best serves the community, the DLBA is able to establish platforms and act as an advocate for the Downtown.
Marketing & Communications
Managing a wide range of marketing, communications and promotional activities, the DLBA’s Marketing and Communications Committee raises awareness, drives consumer spending, and enhances the overall image of Downtown Long Beach.
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Economic Development and Research
The Economic Development Department guides and increases investment in Downtown Long Beach through various business recruitment, retention and expansion programs.
Doing Business >
DLBA hosts several signature events throughout the course of the year to activate the Downtown area. This promotes Downtown as an entertainment venue, highlights local businesses, entertains residents and visitors while increasing the value proposition and image of DTLB.
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Operations – Clean & Safe and Community Outreach
Maintaining a clean, safe and secure Downtown is integral to the DLBA’s mission and to the quality of life in Downtown.
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Public Realm promotes a safe, vibrant and beautiful Downtown by developing and supporting programs and policies that foster a transit-, pedestrian-, and bicycle-friendly environment.
Learn More About Public Realm >