Safety Ambassadors
Downtown Safety Ambassadors
They are ready to offer a helping hand to our culturally diverse community. They also serve to address safety issues on the streets before they escalate and require police assistance. Safety Ambassadors are present throughout our Downtown Property Based Improvement District (PBID). Affectionately called the “redshirts” by those who rely on their services, Ambassadors are easy to spot throughout the day riding a bike, patrolling on a Segway, or walking on foot offering assistance to residents, workers, and visitors in the form of directions, safety escorts, and vehicle jump-starts.
Safety is a key to a thriving downtown. Making people feel safer in their neighborhood encourages greater participation by everyone in daily activities, which in turn improves quality of life. That is central to DLBA’s mission to cultivate, preserve, and promote a healthy, safe and prosperous Downtown for all.
Our mission drives DLBA’s highly trained Safety Ambassadors who patrol throughout Downtown about 12-18 hours per day.
5,140
Business Contacts
June – December 2021*
*Smart System data tracker
116
Friendly Safety Escorts
June – December 2021*
2,565
Directions Given
June – December 2021*
Vehicle Jump Starts
DLBA’s Safe Team is equipped to provide basic vehicle assistance with its fully charged vehicle jump start box. The service is free to anyone inside the Property Based Improvement District during Safe Team operating hours. A friendly safety ambassador can be there in 10 minutes or less on most occasions.
Call for a Free Safety Escort, 7 Days a Week
A DLBA Safety Ambassador can escort you to your car, building, hotel or workplace. The typical response to the call is within five minutes. Do you have friends coming to DTLB and using our parking structures or parking lots? Give them our phone number so they can call when they arrive.
DLBA Safety Escorts are available Sunday through Thursday from 8:00 AM to 9:45 PM; Friday and Saturday from 8:00 AM to 11:45 PM.
Safety Ambassador Safety Escort
(562) 244-1365
Annual Public Safety Survey
DLBA distributes a public safety perception survey to those connected to Downtown. This includes property owners, residents, workers, businesses, community groups and tourists. The annual survey, shared publicly, is designed to gather feedback on the public’s observations of public safety and the overall experience in Downtown. It is not only a tool to inform DLBA programming, but for sharing and collaborating with our community partners in health and safety who also prioritize making Downtown a great place to live, work, invest and play.
In 2021, DLBA’s Clean and Safe Teams were faced with increased street waste and staffing issues due to the pandemic, but still received high marks for remaining present and active; almost 70 percent of those surveyed said the Teams did a “good job.” There were other positive survey takeaways: Over 80 percent of those surveyed (a 20 percent increase over last year) were aware of DLBA’s services, such as small business grants, pressure washing, Downtown navigation, and removal of graffiti and stickers. Learn More >