News

Amy Chambers serves on the Downtown Long Beach Alliance (DLBA)'s Marketing and Communications Programming Committee. She brings a tremendous positive energy to the Downtown scene. A professional career and personal life coach who is also a motivational speaker,...

The Downtown Long Beach Alliance (DLBA), in collaboration with community stakeholders and assisted by the Colorado-based business consulting firm Progressive Urban Management Associates (P.U.M.A.), is putting the finishing touches on the update of its Strategic Plan,...

As Downtown Long Beach continues to adapt and recover in the wake of the COVID-19 pandemic, members of the Downtown Long Beach Alliance (DLBA) Board and Committees are engaged in many projects designed to increase vitality in Downtown. Shannon Heffernan, Senior Studio...

There are several reasons the DTLB Unfiltered contest clicks with the Downtown Long Beach community: It’s open to everyone of any experience level, 18 and older, free, and chances are you have a smartphone or digital camera. That’s all you need to potentially win some...

It’s become an annual tradition for many shoppers in DTLB. The first Saturday after the Thanksgiving Holiday is now a national push to support buying from small businesses similar to Black Friday and Cyber Monday. The program was created about 10 years ago by American...

Meet new Downtown Long Beach Alliance (DLBA) Board Member Isidro Panuco, who also serves as Vice-Chair of our Public Safety Committee. In his new roles, Panuco hopes to advocate for the needs of Downtown and help develop projects, events, and initiatives that will...

There's a new bird on the block; Torisho, a rapidly-growing fried chicken chain with over 300 restaurants in Japan, has just opened its first North American location, right here in Downtown Long Beach.   “Torisho” is a combination of the words Tori (bird) and Sho...

Based on the current state of the retail market in Downtown Long Beach, when will it fully recover from the pandemic?   That is the question. According to the latest DLBA quarterly Snapshot Report (3Q 2021), many signals of a Downtown retail market recovery are...

Halloween is almost upon us, and Downtown streets will soon be filled with ghosts, goblins, and ghoulies who are rarin' to go after being denied a proper Halloween last year, due to the pandemic. While the pandemic has impacted several events, here are a few major...

The southeast corner at the intersection of Pine Avenue and Ocean Boulevard is a prime piece of Downtown Long Beach real estate, connecting the waterfront with the heart of the City, yet it was vacant and boarded up for 30 years. The Downtown Long Beach Alliance...

Meet local attorney Ashleigh Stone, a returning member of the DLBA Economic Development Committee. Stone, who started her own law firm in Downtown six years ago, is looking forward to using her Committee position to be an advocate for the Downtown small business...

After a one-year break, Downtown Long Beach once again played host to International Park(ing) Day, an event designed to re-envision how space dedicated to a car culture could be transformed into other uses -- including incorporating more Mother Nature.  This year’s...

The Downtown Long Beach Alliance (DLBA) would like to introduce you to new Board Member Monica Garrett, who also serves as Chair of the Marketing and Communications Committee. As Founder and CEO of her own Downtown digital marketing company, Garrett brings a wealth of...

October is National Arts & Humanities Month (NAHM), but Downtown Long Beach locals are lucky enough to celebrate all year long. DTLB has no shortage of artwork and artists: between the many galleries, POW! WOW! murals, street art, ornate architecture, and...

October marks the start of a new fiscal year for the Downtown Long Beach Alliance (DLBA). That also includes new Board leadership for the organization. Incoming chair Loara Cadavona, a resident of the City’s first council district, took the reins from Alan Pullman,...