Pedestrian wayfinding in Downtown Long Beach just got much easier, thanks to the DLBA’s Explore DTLB! Sidewalk Decal Project. By the end of April, there will be 50 bold, color-coded and informative adhesive vinyl decals strategically placed on street corners throughout DTLB’s four distinct neighborhoods; West Gateway (orange), Downtown Core (red), Waterfront (purple) and East Village (yellow).

Arrows on the corners of the 3-foot by 3-foot decals will point pedestrians towards such DTLB destinations as eateries, drinkeries, music spots, and The Aquarium of the Pacific, that will provide estimated walking times to each destination. A primary objective of the project is to encourage pedestrians to truly explore the various wonderful neighborhoods of Downtown. With that, promoting the interconnectivity between the various corridors offers the opportunity to shed light on a vibrant community with authenticity and a sense of place.

The project is the brainchild of the DLBA’s Public Realm Committee, which is comprised of community volunteers and DTLB stakeholders.  It’s a relatively inexpensive way for the DLBA to help guide downtown foot traffic and to encourage connectivity between DTLB neighborhoods. “The project aims to encourage on-foot exploration of our unique neighborhoods, eclectic clusters of businesses, and unexplored gems,” said DLBA Placemaking Manager Mariah Hoffman in an introductory letter to businesses located near decal installation areas.

Jahn’s Design in Long Beach got the nod to create the initial design and layout of the decals, which incorporate hues and shapes from the DLBA brand images.  Each decal also makes mention of the Downtown’s “1.38 Un-Square Miles” campaign, which was created to recognize the unique and authentic character of DTLB and its neighborhoods. Once the layout was created, the local architecture firm Studio 111 joined in to assist with project management.  Explore DTLB! is a six-month pilot project which will be followed by a survey of local stakeholders and an assessment of the project’s possible extension and expansion for other uses, such as public service announcements.  

Explore DTLB! Sidewalk Decal Project, which has already received a positive response on the DLBA’s social media platforms and from Downtown Businesses. The decals are helping point the way for locals and visitors toward DTLB’s varied and rapidly growing list of attractions.

For more information on our Placemaking projects visit our Wayfinding webpage.