Explore DTLB Sidewalk Decal Project

Downtown Long Beach (DTLB) will now find some of its sidewalks adorned with pedestrian oriented directional decals as a part of a new connectivity project. The “Explore DTLB” sidewalk decal project was initiated by the DLBA’s Public Realm Committee out of a desire to identify tactical and relatively inexpensive solutions to foster pedestrian connectivity within and between DTLB’s neighborhoods. The project aims to encourage on-foot exploration of Downtown’s unique neighborhoods by using bold and distinctive decals strategically placed on Downtown sidewalks.

A total of 50 decals will be temporarily adhered to sidewalks in the Downtown Core, East Village Arts District, Waterfront, and West Gateway neighborhoods. The decals will be in place for a period of 6 months at which point the program will be assessed for possible continuation or expansion. The colorful decals provide pedestrians with directions and estimate walking times to nearby destinations by using universal icons representing coffee, dining, shopping, drinks, and music among others. Let’s explore Downtown Long Beach!

Wayfinding Signs for City Gateways

Over the past 18 months, the DLBA has worked with the City of Long Beach to develop a comprehensive wayfinding signage system that includes new gateway entries into the City, signs directing visitors to Downtown parking structures, pedestrian signage and maps to help visitors navigate Downtown, and signs identifying waterfront access points. The new wayfinding system will help promote Long Beach’s identity, make it easier for visitors to find their way around Downtown, and enhance the visitor experience.

Community Vision and Stakeholder Engagement

An extensive outreach effort was made to include a Wayfinding Signage Program Survey, and a series of community workshops for the public to provide input on the factors to consider in designing new signs to be installed in the public realm throughout the City. The outreach was intended to ensure that the design template for these new signs reflects the community’s values and identity, and results in cohesive and functional signage for gateway entries to the City and coastal access, as well as public parking in Downtown.

During the course of the project Downtown stakeholders have had an opportunity to provide input through a series of community workshops, including the July 21, 2016 and April 26, 2017 Public Realm Committee meetings, and an online survey.

DTLB Wayfinding Presentation – April 2017
City-wide Wayfinding Program
Wayfinding Survey Results

Project Timeline

  • June 2016 – Project Kick-off
  • July 2016 – Stakeholder Workshop at DLBA Public Realm Committee meeting
  • Fall 2016 – City-side Wayfinding Survey
  • Fall 2016 – Wayfinding sign design
  • April 2017 – Comprehensive City-wide Wayfinding Sign Program presentation at City Council
  • April 2017 – Pedestrian Wayfinding Program Presentation at Public Realm Committee
  • May 2017 – Finalize pedestrian sign location plan
  • May 2017 – Finalize pedestrian sign message schedule
  • May 2017 – Prepare cost estimates for construction,installation, and sign removal
  • July 2017 – Return to Public Realm Committee to present Final Pedestrian Wayfinding Program
  • December 2017 – Complete pedestrian sign construction drawings
  • Fall 2018 – Release Phase 1 RFP
  • Spring 2019 – Phase 1 Installation