News

Pictured left to right: Angela Mesna, Christine Cox and Dawna Bass, Sasha Pace. Photos courtesy of the business owners. Five businesses in Downtown Long Beach recently received a much-needed boost; They are recipients of the Woman-Owned Business Accelerator (WOBA)...

The Downtown Long Beach Alliance is committed to celebrating, recognizing, and supporting the Black-owned businesses of Downtown Long Beach not only through February’s Black History Month, but throughout the year. We are pleased to once again introduce you to some of...

Mario Gutierrez and David Tucker, the Clean and Safe Teams Employees of the Quarter, are being recognized for their diligence and dedication maintaining the cleanliness of Downtown throughout the challenging times created by COVID-19. "Mario and David are part of a...

There's something in the air, and nothing can mask it; It's love! Valentine's Day is almost upon us, so we want to let you know that Downtown Long Beach has plenty of activity options that might encourage bonding, stimulate conversation, or perhaps heat up a romance. ...

Long Beach is well known for its diversity and inclusion -- but it wasn't always this way. During this digitally guided Walking Tour of Downtown, created in honor of Black History Month, you will visit places that still resonate with the injustices, struggles, and...

Downtown Long Beach's Property Based Improvement District (PBID) is the geographical area in which the Downtown Long Beach Alliance (DLBA) provides enhanced maintenance, public safety, beautification, place management, marketing, and economic development programs...

In December, the Downtown Long Beach Alliance (DLBA) launched One Downtown, an ambitious, multi-faceted initiative designed to continue providing economic recovery and support opportunities for Downtown businesses while fostering awareness and unity within the six...

Amanda Barrera, the Downtown Long Beach Alliance’s (DLBA) new Administrative Assistant, chose to settle down in Long Beach after a childhood spent moving with her family all over Southern California. Growing up, Barrera attended five elementary schools and four high...

Cheryl Roberts, who recently joined the Downtown Long Beach Alliance (DLBA)'s Board of Directors, brings a wealth of city-centered experience to the table; As Senior Regional Property Manager for the company SITE Centers, she is charged with oversight of a huge...

Since the pandemic began two years ago, a large majority of people hunkered down. For many that meant a significant shift to working from home, shopping online, and in general, going out less often. As people today begin to return to a new normal, understanding trends...

The holiday shopping season is upon us, and Downtown Long Beach merchants are eagerly awaiting a visit from you. Parking in Downtown can seem daunting at times, but there are many convenient options available to help make your shopping experience easy and enjoyable. ...

Shopping in Downtown Long Beach is like partaking of a gourmet buffet, varied in flavor and striking in originality. A full range of shopping options is on the Downtown menu, from big outlet stores to small businesses where unique gifts can be found for folks of all...

Management of Downtown Long Beach's Property-Based Improvement District (PBID) is fundamental to the Downtown Long Beach Alliance (DLBA)'s role in helping sustain and improve the success and vitality of Downtown. The PBID provides funding for maintenance, public...