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News

Being in the heart of the city makes us the center for all news associated with DTLB, from new business alerts to event information. Visit frequently for updated content. The Downtown Scene E-Newsletter is another great way to stay ‘in-the-know’ about all the latest news, information and events happening in Downtown Long Beach!

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Visitors Return to DTLB for Holiday Shopping Season

Since the pandemic began two years ago, a large majority of people hunkered down. For many that meant a significant shift to working from home, shopping online, and in general, going out less often. As people today begin to return to a new normal, understanding trends...

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Downtown Parking Made Easy

The holiday shopping season is upon us, and Downtown Long Beach merchants are eagerly awaiting a visit from you. Parking in Downtown can seem daunting at times, but there are many convenient options available to help make your shopping experience easy and enjoyable. ...

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DTLB Holiday Shopping 2021

Shopping in Downtown Long Beach is like partaking of a gourmet buffet, varied in flavor and striking in originality. A full range of shopping options is on the Downtown menu, from big outlet stores to small businesses where unique gifts can be found for folks of all...

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Benefits of the PBID

Management of Downtown Long Beach's Property-Based Improvement District (PBID) is fundamental to the Downtown Long Beach Alliance (DLBA)'s role in helping sustain and improve the success and vitality of Downtown. The PBID provides funding for maintenance, public...

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Committee Member Profile: Amy Chambers

Amy Chambers serves on the Downtown Long Beach Alliance (DLBA)'s Marketing and Communications Programming Committee. She brings a tremendous positive energy to the Downtown scene. A professional career and personal life coach who is also a motivational speaker,...

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DLBA in Process of Finalizing Updated Strategic Plan

The Downtown Long Beach Alliance (DLBA), in collaboration with community stakeholders and assisted by the Colorado-based business consulting firm Progressive Urban Management Associates (P.U.M.A.), is putting the finishing touches on the update of its Strategic Plan,...

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Committee Member Profile: Shannon Heffernan

As Downtown Long Beach continues to adapt and recover in the wake of the COVID-19 pandemic, members of the Downtown Long Beach Alliance (DLBA) Board and Committees are engaged in many projects designed to increase vitality in Downtown. Shannon Heffernan, Senior Studio...

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Ready to Take Your Shot? Enter Unfiltered DTLB

There are several reasons the DTLB Unfiltered contest clicks with the Downtown Long Beach community: It’s open to everyone of any experience level, 18 and older, free, and chances are you have a smartphone or digital camera. That’s all you need to potentially win some...

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Shop Small Saturday in DTLB

It’s become an annual tradition for many shoppers in DTLB. The first Saturday after the Thanksgiving Holiday is now a national push to support buying from small businesses similar to Black Friday and Cyber Monday. The program was created about 10 years ago by American...

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DLBA Board Member Spotlight: Isidro Panuco

Meet new Downtown Long Beach Alliance (DLBA) Board Member Isidro Panuco, who also serves as Vice-Chair of our Public Safety Committee. In his new roles, Panuco hopes to advocate for the needs of Downtown and help develop projects, events, and initiatives that will...

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Retail Market in DTLB, Today and Beyond

Based on the current state of the retail market in Downtown Long Beach, when will it fully recover from the pandemic?   That is the question. According to the latest DLBA quarterly Snapshot Report (3Q 2021), many signals of a Downtown retail market recovery are...

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Halloween in Downtown Long Beach

Halloween is almost upon us, and Downtown streets will soon be filled with ghosts, goblins, and ghoulies who are rarin' to go after being denied a proper Halloween last year, due to the pandemic. While the pandemic has impacted several events, here are a few major...

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Closing “The Loop”

The southeast corner at the intersection of Pine Avenue and Ocean Boulevard is a prime piece of Downtown Long Beach real estate, connecting the waterfront with the heart of the City, yet it was vacant and boarded up for 30 years. The Downtown Long Beach Alliance...

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Committee Member Profile: Ashleigh Stone

Meet local attorney Ashleigh Stone, a returning member of the DLBA Economic Development Committee. Stone, who started her own law firm in Downtown six years ago, is looking forward to using her Committee position to be an advocate for the Downtown small business...

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