Downtown Scene

Long Beach is well known for its diversity and inclusion -- but it wasn't always this way. During this digitally guided Walking Tour of Downtown, created in honor of Black History Month, you will visit places that still resonate with the injustices, struggles, and...

Downtown Long Beach's Property Based Improvement District (PBID) is the geographical area in which the Downtown Long Beach Alliance (DLBA) provides enhanced maintenance, public safety, beautification, place management, marketing, and economic development programs...

In December, the Downtown Long Beach Alliance (DLBA) launched One Downtown, an ambitious, multi-faceted initiative designed to continue providing economic recovery and support opportunities for Downtown businesses while fostering awareness and unity within the six...

Amanda Barrera, the Downtown Long Beach Alliance’s (DLBA) new Administrative Assistant, chose to settle down in Long Beach after a childhood spent moving with her family all over Southern California. Growing up, Barrera attended five elementary schools and four high...

Cheryl Roberts, who recently joined the Downtown Long Beach Alliance (DLBA)'s Board of Directors, brings a wealth of city-centered experience to the table; As Senior Regional Property Manager for the company SITE Centers, she is charged with oversight of a huge...

Since the pandemic began two years ago, a large majority of people hunkered down. For many that meant a significant shift to working from home, shopping online, and in general, going out less often. As people today begin to return to a new normal, understanding trends...

The holiday shopping season is upon us, and Downtown Long Beach merchants are eagerly awaiting a visit from you. Parking in Downtown can seem daunting at times, but there are many convenient options available to help make your shopping experience easy and enjoyable. ...

Shopping in Downtown Long Beach is like partaking of a gourmet buffet, varied in flavor and striking in originality. A full range of shopping options is on the Downtown menu, from big outlet stores to small businesses where unique gifts can be found for folks of all...

Management of Downtown Long Beach's Property-Based Improvement District (PBID) is fundamental to the Downtown Long Beach Alliance (DLBA)'s role in helping sustain and improve the success and vitality of Downtown. The PBID provides funding for maintenance, public...

Amy Chambers serves on the Downtown Long Beach Alliance (DLBA)'s Marketing and Communications Programming Committee. She brings a tremendous positive energy to the Downtown scene. A professional career and personal life coach who is also a motivational speaker,...

The Downtown Long Beach Alliance (DLBA), in collaboration with community stakeholders and assisted by the Colorado-based business consulting firm Progressive Urban Management Associates (P.U.M.A.), is putting the finishing touches on the update of its Strategic Plan,...

As Downtown Long Beach continues to adapt and recover in the wake of the COVID-19 pandemic, members of the Downtown Long Beach Alliance (DLBA) Board and Committees are engaged in many projects designed to increase vitality in Downtown. Shannon Heffernan, Senior Studio...

There are several reasons the DTLB Unfiltered contest clicks with the Downtown Long Beach community: It’s open to everyone of any experience level, 18 and older, free, and chances are you have a smartphone or digital camera. That’s all you need to potentially win some...

It’s become an annual tradition for many shoppers in DTLB. The first Saturday after the Thanksgiving Holiday is now a national push to support buying from small businesses similar to Black Friday and Cyber Monday. The program was created about 10 years ago by American...

Meet new Downtown Long Beach Alliance (DLBA) Board Member Isidro Panuco, who also serves as Vice-Chair of our Public Safety Committee. In his new roles, Panuco hopes to advocate for the needs of Downtown and help develop projects, events, and initiatives that will...