The Psychic Temple Building is home to interTrend communications, and their Chinese New Year art installation is becoming an annual tradition. After the success of their Red Envelope installation last year, they spent months considering a concept for The Year of the Rooster. What they came up with is sure to turn heads.

With the ability to make the artwork change over time or respond to viewers, today’s digital art installations can make the experience even more personal and thought provoking. An interactive light display combining dynamic visual and interactive elements, dubbed Psychic Temple Rooster has taken over the first floor of the building.

When people pass by the window outside of the display, the system tracks their motion and triggers, real-time color changing LED lighting. The lights are programmed into one major rooster art piece and more than ten sections of Chinese landscape panels—all handcrafted with glass marble fillings and LED light strips.

Psychic Temple Rooster was hand-sketched by interTrend’s in-house senior artist, Qing Nian Tang, assisted by Art Directors, Jeffrey Ma and JunBae Park. You’ll see a traditional calligraphy drawing style used to illustrate the Rooster against a Chinese mountain landscape.

Qing-Nian Tang was born in Beijing. In 1984, he graduated from the Central Academy of Art and Design. Since relocating to the USA in 1991 he has engaged with various visual creations for different media. In the year of 1995, he joined interTend and began his creative career in the advertising field. In addition to his advertising creative projects, he made group art show and calendar publications on Chinese zodiac with other artists for Lunar New Year Celebration, work includes painting, sand drawing, sculpture and screen printing.

To foster more interaction, viewers who share pictures and videos of the installations on Facebook or Instagram with the hashtag: #psychictemplerooster and guess the number of beads used in the piece will be entering themselves in a competition. The one who guesses closes to the actual number will win a one-year membership to the new audio visual digital online publication, MAEKAN and a not for sale limited edition print by James Jean or Jun Cha.