Anyone in the startup field knows of the infamous “Death Valley Curve”—and for those fearful of navigating it or worried about its implications, it will be the center of topic for the inaugural Molina Entrepreneurship Series on September 22, a four-part forum sponsored by Molina Healthcare, DLBA, The College of Business Administration at California State University Long Beach (CSULB), and The Innovation Team (i-Team).

Navigating the Valley of Death Unscathed will explore the slang phrase used in venture capital that refers to the timeframe between a company receiving initial financing to the point where said company actually begins generating revenue. The name “Death Valley” refers to the high probability that a startup company will die off before a steady stream of revenues is established.

After a firm receives its first round of financing, it incurs a plethora of initial costs: from offices being built to staff being hired, operating costs to equipment buys, this is the period where investment in the infrastructure of the company takes place while the firm is not earning significant income. Unless a company can effectively manage itself through the death valley curve, it will fall victim to negative cash flows.

The term has now become broader in its definition, largely referring to the space between you, the business owner, and the success you wish to achieve.

Navigating the Valley of Death Unscathed, taking place from 6:30PM to 8:30PM on September 22 at the Molina Meeker Baker Building in DTLB, will feature four speakers:

  • Karyna Broadhurst, Product Marketing Consultant with Podometics, which is a 3D technology company specializing in orthotics
  • Dina Amadril, owner of Long Beach Creamery, one of Long Beach’s most successful cottage-to-brick’n’mortar businesses
  • Julia Huang, CEO of interTrend, one of the most innovative and fastest-growing advertising and marketing agencies focusing on the diverse and expanding Asian communities in the USA
  • Jim Grubbs, entrepreneur and co-founder of Principal Schwag


  • 6:30PM-7:00PM Networking and Snacks/Drinks
  • 7:00PM-8:00PM Panel Discussion
  • 8:00PM-8:30PM Q&A and Networking

For more information, click here.