You may have noticed a few changes around the Downtown Long Beach Alliance lately, starting with our new name and logo we debuted in the Fall and more recently our redesigned website and branding. With more than half of the visitors to our website doing so via mobile devices, having a modern and mobile-friendly website became of paramount importance.

The new website, designed by Departure, encourages visitors to explore the various experiences offered in DTLB, from doing business to DLBA signature events to arts and culture. Users will be able to find content through a search bar on the homepage and through a “hamburger” mobile-optimized expanding menu, which makes finding information quicker. To accompany the name change and the redesigned logo and website, we’re unveiling a new tagline to tie in to the brand:

Downtown Long Beach, 1.38 Un-Square Miles


“When thinking of our new branding and campaign, we knew it had to compliment the DLBA’s visual identity and demonstrate the broad range of experiences available in Downtown Long Beach,” said Gina Dartt, Special Events and Marketing Manager for DLBA. “We hope this will encourage Downtown stakeholders to feel a sense of support, pride, and ownership of DTLB.”

DLBA enlisted the help of local ad agency, Commune Communication in creating the DLBA’s logo, tagline, and brand. Downtown Long Beach’s current surge of growth, the idea that there is only one Downtown, and diversity as a core strength were all taking into consideration while developing the new branding.

The DLBA’s evolution and growth over the years have transformed us into a community-driven organization with a vast network of involvement. This rebranding project is all part of our mission to cultivate, preserve, and promote a healthy, safe, and prosperous Downtown.