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ENTREPRENEUR AND SMALL BUSINESS EDUCATION SERIES

Education Series

The Entrepreneur and Small Business Education Series is a partnership between the Downtown Long Beach Alliance and Long Beach State University’s Institute of Innovation & Entrepreneurship. The education series is focused on providing the tools and skills needed to start and run a successful business. The Entrepreneur and Small Business Education Series is a six-week program. Long Beach State University will provide a certificate of accomplishment to those who complete the entire program.

Curriculum schedule:

Week 1: The Value of a Business Plan, April 10

  • What is a Business Plan
  • Creating a Business Model Canvas

Week 2: Your Marketing Plan, April 17

  • Writing your Marketing Plan
  • How to do Digital Marketing

Week 3: Financial Aspects of Your Business, April 24

  • Accounting Basics
  • Funding Opportunities – Becoming Bankable!

Week 4: Where to Locate Your Business, May 1

  • Site Selection
  • Negotiate A Lease

Week 5: Legal and HR Questions, May 8

  • Legal Structures
  • Human Resource Basics

Week 6: May 15, * PitchFest:
A certificate ceremony – Participants that have attended all 10 modules will walk out with a certificate and a self-developed business plan in hand.

Furthermore, businesses that have attended all 10 modules will also be eligible to pitch to a panel of judges for an opportunity to receive prize money from Farmers & Merchants Bank totaling $20,000.

Pitchfest is for all qualified potential award recipients to present their business plan. All start-up or expansion costs are itemized and defined in the applicant’s week 6 pitch.

Week 7: June 9, *DLBA Economic Development Committee

Target Audience: Existing and Potential Downtown Business Owners, Entrepreneurs, Start-Ups, and Small Business owners
Potential Class Size: 30-50 per session

Education Series Facilitators

  • Dr. Ingrid Martin, California State University, Long Beach – College of Business
  • Dr. Wade Martin, California State University, Long Beach – Institute for Innovation & Entrepreneurship
  • Diana Sifford, California State University, Long Beach – College of Business
  • Sabrina Landa, California State University, Long Beach – College of Business
  • Dr. Kerri Cissna, California State University, Long Beach – College of Business
  • Aleks Lason,VP and Chief Operating Officer at Chrilleks
  • Austin Metoyer, Economic Development & Policy Manager at Downtown Long Beach Alliance
  • Ashleigh Stone, Esq., Owner & Principal Attorney of Stone Law Firm
  • Kari Armstrong, Small Business Development Center – Long Beach

Register for the Education Series

Date: April 10 – May 15
Time: 8 am-Noon each consecutive Saturday
Location: Virtual Workshop via Zoom 
Cost to Attend: FREE to attend for Existing and Potential Downtown Business Owners and CSULB Students (Value of $1,350)

Sign up below to be the first to know when the registration form is available.

Entrepreneur Education Series 2021 Registration Form

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