ABOUT The DTLB Alliance

BIDs are self-assessment areas established and managed by business, residential, and commercial property owners to provide enhanced services above and beyond what the City of Long Beach provides. The first Downtown Long Beach BID, the Downtown Parking Improvement Area (DPBIA), was established in 1973 by business owners. The second Downtown Long Beach BID, the Property Based Improvement District (PBID), was established by commercial property owners in 1998. Both of these BIDs are legally established by State of California legislation and approved by the Long Beach City Council.

The DTLB Alliance is a true public-private partnership governed by a Board of Directors, representing business, residential, and commercial property owners including the City of Long Beach. The DTLB Alliance’s full-time management team includes professionals overseeing the Downtown’s marketing, economic development, clean and safe, advocacy, and administration programs.

The DTLB Alliance is not a membership based organization. You are a stakeholder of either or both BIDs by virtue of the location of your business, residential, or commercial property. Please see the maps illustrating those boundaries: PBID and DPBIA.
DPBIA Boundaries Map for your business
PBID Boundaries Map for property owners

For businesses located with the DPBIA Boundaries, a flat rate and a per employee fee is calculated annually and added to your business license.

Please find more information for the 2025 Downtown Bid Fees and the Downtown Long Beach Business Improvement 2024-2025 Assessment below.

Annaul Rates 2024 – 2025

• General Business: $557.27 base fee and $9.07 per employee
• Independent Contractors: $376.74 per business and $6.27 per employee

For property owners located within the PBID Boundaries, the fees are calculated based on factors such as square footage of the property and building, along with amount of services rendered to the area the property is located. Parking structures, residential properties and properties owned and used for non-profit purposes pay an adjusted and reduced rate. Estimated annual maximum assessment rates are:

Annual Rates 2024 – 2025
Frontage Standard Zone: $18.0824
Frontage Premium Zone: $25.2455
Lot + Building (Commerical) Standard Zone: $0.0649
Lot + Building (Commercial) Premium Zone: $0.0718
Lot + Building (Residential <50 Units) Standard Zone: $0.0205
Lot + Building (Residential <50 Units) Premium Zone: $0.0274
Lot + Building (Residential 50+ Units) Standard Zone: $0.0317
Lot + Building (Residential 50+ Units) Premium Zone: $0.0385
Lot + Building (Parking) Standard Zone: $0.0427
Lot + Building (Parking) Premium Zone: $0.0495
Lot + Building (Non-Profit/Gov) Standard Zone: $0.0205
Lot + Building (Non-Profit/Gov) Premium Zone: $0.0274

On behalf of the business and property owners that are vested in the two Downtown BIDs, the DTLB Alliance strives to create and maintain a Downtown that is vibrant, pedestrian-friendly, clean, safe and entertaining. This vision of Downtown is made possible through the following programs:

Community Advocacy
By building consensus, the Alliance best gains the voice of the majority and acts as an advocate on behalf of its Downtown stakeholders while serving as an ombudsman and liaison between the business community and City Hall. This program is supported by contributions from both BIDs (DPBIA and PBID).

Downtown Clean Team
The Clean Team members begin their work early each morning to ensure that the central business district remains attractive and clean. Radio-equipped personnel remove graffiti, sweep litter and eliminate weeds from sidewalks and gutters. In addition, Clean Team members assist as goodwill ambassadors by giving directions and answering questions. This program is funded by the property owner (PBID).

Safety Ambassadors
Safety Ambassadors support the Long Beach Police Department, property owners and tenants in overall crime prevention and reduction in neighborhood street disorders. Highly trained and distinctly uniformed, Safety Ambassadors patrol the central business district 12-18 hours a day on bike and on foot helping to deter challenging quality of life issues, offering an enhanced sense of security, and serving as goodwill ambassadors. This program is funded by the property owner (PBID).

Marketing & Communications
The Downtown Long Beach Alliance’s Marketing Department serves as the voice for all the wide-ranging programs and activities taking place within Downtown. The department is responsible for increasing the awareness of and enhancing the image of Downtown, which is achieved through year-round advertising, public relations, and promotional campaigns. This program is supported by contributions from both BIDs (DPIA and PBID). With its grid-like design and friendly pedestrian walkway, Downtown Long Beach is an idyllic setting for public gatherings and events. The DTLB Alliance continues its efforts to enhance Downtown as a venue for special events by encouraging the expression of diversity, as well as showcasing the unique character of its many neighborhoods by advocating, producing and sponsoring a host of special events. This program is supported by contributions from both BIDs (DPIA and PBID).

Economic Development
The programs of the Economic Development Department are a crucial component of the DTLB Alliance strategic mission. The department assiduously works to continue its efforts at recruiting and retaining office and retail businesses to the Downtown core. Also, it proactively assists developers and investors who have expressed an interest in Downtown as a location for their future projects. This program is supported by contributions from both BIDs (DPIA and PBID).

Public Realm
The Alliance strives to perpetuate the economic vibrancy of DTLB through investments in the public realm. Working with the Public Realm Committee, stakeholders, and community partners, the Downtown Long Beach Alliance actively engages in placemaking projects both small and large, from flower pots to improving public gathering spaces such as the Pine & Promenade.

The Board of Directors meet every even month (i.e., every other month). Throughout the year, the DTLB Alliance also hosts stakeholder mixers and other meetings to discuss community issues or events. More info on public DTLB Alliance meetings can be found here.

Yes! The Alliance welcomes the community to attend Board of Directors meetings. In compliance with the State of California ‘s Brown Act, DTLB Alliance meetings are open to the public. Agendas are posted on our website, at the DTLB Alliance office, and at City Hall. Each meeting also allows time for members of the public to address the Board on non-agenda items.

We welcome your interest in the Downtown Long Beach Alliance and look forward to introducing ourselves to you at one of the many community events or meetings throughout the year. Please contact us at 562-436-4259, at info@dtlb.org or via DM on social media for more information. You can also just fill out our contact form here!

Explore ways to get Get Involved >