DTLB HOLIDAY ACTIVITIES
Get ready to light up the season in Downtown Long Beach! From our festive Illuminate Downtown decorating competition to a lively Pre-Holiday Bar Crawl, Shop Small Saturday deals, and a unique Ornament Hunt, there’s holiday magic around every corner. Scroll down to discover how we’re making this season unforgettable!
Shop Small Flash Sales!
Get ready for exclusive giveaways at participating businesses! On Nov. 21, Nov. 30, Dec. 4, Dec. 14, and Dec. 21 the first 50 customers who follow our social media instructions will snag a FREE item. Don’t miss out—keep an eye on our feed for all the details and get ready to shop!
Ornament Hunt
Join the holiday fun with our Ornament Hunt! Explore participating shops, find hidden ornaments, and collect stickers on your holiday passport. Fill four in a row, and turn in your completed passport for a special prize! The hunt runs through Jan. 1.
Once participants complete their card, they may redeem them for a fun prize at the DTLB Alliance office at the below times. If those windows do not work, please email Placemaking Manager Stephanie Gonzalez at StephanieG@dtlb.org.
Dec. 23 through 31: M, Tu, Th 8:30 AM to 4 PM
Jan. 2 and on: M-Th 8:30 AM to 4 PM
Be the Light!
Discover “Be the Light,” a dazzling new art installation bringing joy and creativity to DTLB. This unique exhibition transforms the storefront at 375 The Promenade N. into a dynamic display of vibrant, animated art, designed to be experienced entirely from the sidewalk. Catch the nightly illuminations from 4:30 PM to midnight through the New Year.
Illuminate Downtown Decorating Competition
Each year, Downtown business owners help light up Downtown Long Beach for the festive season with Illuminate Downtown! Participating also allows local businesses the opportunity to win a $250 donation to the Long Beach nonprofit of their choice. You probably already know that Downtown Long Beach is known for its holiday spectacle with decoration efforts from the DTLB Alliance, the Convention Center, The Pike Outlets and Shoreline Village — but its small business that really makes DTLB shine. Join in on the festivities by visiting and voting for participating businesses!
Previous Activations
DTLB Pre-Holiday Bar Crawl
We know we’re all gearing up for the busy holiday season, so the DTLB Alliance wants to keep things light and easy with the DTLB Pre-Holiday Bar Crawl!
The name says it all—this is your chance to kick off the holidays with a fun, no-stress night out in Downtown Long Beach. Explore beautifully decorated bars, collect gems along the way, enjoy holiday-themed drinks, and have a blast with friends. Our goal? To make it easy for you to unwind, get into the festive spirit, and enjoy a gamified, fun-filled night. The top prize will be the chance to make a reservation for a group of four (4) at The Miracle at the Ordinaire, along with a $150 gift certification provided by the DTLB Alliance.
Shop Small Saturday
Holiday Hubbs on Shop Small Saturday
Tired of purchasing your own gifts? Help your child personalize a ceramic ornament at the DTLB Alliance kid’s table, near Clay on First from 11 AM – 3 PM. While you’re there, enter to win a custom ceramic vase to give as a gift or keep for yourself!
Also on Shop Small Saturday, join the UBE Makers Mart, hosted by the East Village Arts District right in the heart of Downtown Long Beach! 📍 1st St. & Linden Ave (street closure between Linden Ave & Elm Ave)🎨✨ This all-ages event is the perfect day out for families! Enjoy an incredible lineup of food vendors, craft makers, a bustling market, and, of course, all things UBE. 🌈 Don’t miss this celebration of community, creativity, and culture from 11 AM – 5 PM!
Walk DTLB
Downtown Long Beach is easily explored by foot. WalkDTLB can get you started!