August

HIGHLIGHTS

(as of 08/31/21)

  • DLBA celebrated National Rum Day (8/16) with a gift card giveaway on Instagram. The post did exceptionally well with over 130 entries. In August, DLBA promoted 3rd Fridays on Pine (8/20), Scholars Collective’s Mad Math Workshop (8/21), Vegan District at the Pike Outlets (8/21), and our Reach Customers Online with Google Workshop (8/26).
  • During its monthly committee meeting, members discussed and reviewed working group goals, the draft budget for the upcoming fiscal year, and the latest communication and social media analytics results for August.
  • The next committee meeting is scheduled for Wednesday, September 8th at 4:00PM.

FINANCE (as of 07/31/21)

SPENDING YTD

FISCAL YEAR: 10/01/20 - 9/30/21

COMMITTEE GOALS & TIMELINE (FY 20/21)

1

Goal 1 Develop a series of promotional activities and/or public-facing elements to encourage broader exploration of Downtown by tourists and residents (Strategic Plan Actions: D1.1)

1

March - April

  • Create and launch Spring concepts.

2

April - May

  • Create 1-2 Summer-oriented concepts.

3

June - July

  • Launch Summer activity.

4

August - September

  • Create holiday-themed concepts.
  • Analyze metrics from previous activities.

2

Goal 2 Identify faces of Downtown with unique stories, interesting roles, or relevant perspectives to pen guest columns the Downtown Scene Newsletter with the objective of increasing readership and engagement. (Strategic Plan Actions: E3)

1

December - September (Monthly)

  • Select and confirm an individual whose perspective is likely to boost interest in the newsletter and/or will diversify newsletter content.

2

December - September (Monthly)

  • Select and organize a Q&A session between a committee member and a community member who provides a unique perspective on Downtown.

METRICS (as of 08/31/21)

SOCIAL MEDIA STATS

TWITTER

INSTAGRAM

FACEBOOK

36 DLBA Press Releases

3,385,122 Impressions Across All Platforms