Shop Small Saturday is a day recognized nationally on the Saturday following Thanksgiving that shines a spotlight on the importance of supporting local small businesses, where each purchase fuels the community and celebrates the unique character of local shops. In Downtown Long Beach, Shop Small Saturday has become a beloved tradition, inviting people to discover unique treasures and one-of-a-kind gifts that can’t be found in big-box stores or online.
It’s a more personal, rewarding way to shop during the busy holiday season—and it keeps our local economy strong and vibrant.
This year’s Shop Small Saturday, taking place on Saturday, Nov. 30, will feature a wide array of participating businesses across Downtown (click here for details). As you stroll through streets adorned with holiday decorations and enjoy festive music, you can shop at these distinctive stores, bring the whole family for craft-making sessions, and experience unique pop-up events. Plus, there will be FREE parking all day!
Plus, the Downtown Long Beach Alliance has organized a series of holiday activities to encourage residents and visitors alike to explore Downtown, shop locally, and soak up the festive spirit all season long. From the sparkling Illuminate Downtown storefront decorating competition to a festive and jolly Pre-Holiday Bar Crawl, Shop Small Flash Sales, and a unique Ornament Hunt, there are plenty of seasonal surprises everywhere you turn. Click here for details on how we’re making this season unforgettable!
Throughout this article, you’ll hear directly from a handful of the passionate business owners who make DTLB so special. They’ll share why shopping small is not only a unique experience but also a meaningful one—allowing them to offer exceptional, personal gifts that make holiday shopping memorable. Whether you’re looking for timeless classics or the latest trends, locally crafted goods or globally inspired finds, DTLB offers unmatched quality and creativity for your holiday gift-giving.
VILLAGE TREASURES / 247 E BROADWAY
Village Treasures Owner Max Viltz
“It is important to spotlight Shop Small Saturday because small businesses often get lost in the massive advertising of big box stores. Customers might miss out on all kinds of unique, high-quality products,” said Max Viltz, owner of world imports shop Village Treasures, a Downtown fixture for 27 years.
The shop puts an emphasis on African imports and boasts of having the best African/African-American cultural arts inventory around! Items for sale include contemporary and tribal artifacts such as masks. statues, and musical instruments, along with textiles, artwork, home decor items, clothing, jewelry and personal care products.
During Shop Small Saturday, Village Treasures will offer a 20% discount on most items over $10, and will offer selected artwork at 50% off. The shop will provide parking validation for the lot next door.
Village Treasures is open Tuesday through Saturday from 11 AM to 7 PM.
RAINDANCE / 419 SHORELINE VILLAGE DR., #K
Raindance Located in Shoreline Village
“Supporting small businesses is the heartbeat of our country,” said Gabrielle Canale, owner of the multicultural shop Raindance in Shoreline Village. “We stay open rain or shine and provide a fun and safe place to shop. Our loyal clientele loves the store and the great feel it radiates.”
Throughout the Shop Small Saturday weekend, Raindance will be offering 20% off its entire inventory, which includes Native American jewelry and crafts, Mexican gifts, souvenirs, and much, much more!
Raindance is open from 10 AM to 9 PM every day.
ADAM & EVE LONG BEACH / 213 Pine Ave. Ste. B
Adam & Eve Store Manager Shawntiva Middendorf
Adam & Eve offers an upscale boutique experience that sets it apart from typical adult retailers. The shop is meticulously designed to appeal to adults of all ages, genders, and sexual orientations, providing a refined alternative to traditional online and mail-order catalog shopping.
“Small, local businesses like ours are the very essence of the Downtown community,” said CEO and Managing Partner Terrence McGregor. “We strive to create a safe and inclusive environment for adult products, whether you’re shopping alone or with a partner. Our knowledgeable store consultants are well-versed in sexual health and wellness topics, and are ready to help you find gifts specific to your intimate needs.”
For Small Business Saturday, Adam & Eve will be offering a range of specials, including 25% off app-controlled toys, mix-and-match specials, and “buy more, save more” items that are ideal as stocking stuffers or party gifts.
Adam & Eve is open Sunday, Monday, and Tuesday from noon to 10 PM; Wednesday and Thursday from noon to 11 PM; Friday and Saturday from noon to midnight.
LONG BEACH VINTAGE ETC. / 737 PINE AVE.
LB Vintage Etc. Owner Elizabeth Kobliha in the 7,500 sq ft. Shop
Long Beach Vintage Etc. is a 7000 sq ft vintage retail collective, similar to an antique mall but with a boutique-y feel. “Our 45 dealers offer one-of-a-kind finds, affordable and curated,” said shop owner Elizabeth Kobliha. “We have a fun atmosphere, with great music always streaming. Come out to our store on Shop Small Saturday and support 45 independent small businesses — almost all of them woman-owned!”
On Shop Small Saturday, Long Beach Vintage Etc. will host sales in individual booths with discounts ranging from 20 to 50% off. There will be multiple racks of vintage clothing and men’s tees priced at $5 to $10. “We’re also going to have flash sales on rare items that have not been previously price-reduced,” added Kobliha. “Those special sales will be promoted on our social media throughout the day.”
Long Beach Vintage Etc. is open Tuesday through Sunday from 11 AM to 6 PM. Closed Monday. Follow the shop on Instagram @lbvintage_etc
1897LB / 438 E 1ST ST.
1897LB In The East Village Arts District
When considering names for his East Village shop, owner and Long Beach native Jose Mercado wanted something that spoke of his city but didn’t name it overtly, so he picked 1897 — the year Long Beach was founded! “It’s definitely a conversation starter,” said Mercado.
“What you’re going to purchase at my store, you can’t get at a big retail store. I design all my merchandise,” Mercado continued. “Downtown is made up of lots of entrepreneurs like me, who have a dream. Shop Small Saturday is a great way to put the small business alternative into peoples’ minds.”
1897LB will be offering specials on holiday accessories such as Santa hats and tree ornaments. Mercado’s main focus on Shop Small Saturday will be debuting his new apparel, which reflects his own style and is ideal for repping the City of Long Beach. “My style, a mixture of street art, graffiti, and clean graphic design, embodies everything about Long Beach that I love,” he explained.
1897LB is open Wednesday and Thursday from noon to 6 PM; Friday and Saturday from 11 AM to 6 PM; Sunday from 10 AM to 4 PM; and Monday from 1 to 6 PM. Closed Tuesday.