July
HIGHLIGHTS
(as of 07/31/21)
- Staff promoted East Village’s Get Out, Give Back event on Saturday, July 17 from Noon – 5PM. The business promotion included pop-ups, music, art, and more, to raise funds for the return of the Arts Council Second Saturday Art Walk.
- During its monthly committee meeting, members discussed and reviewed working group goals, the draft budget for the upcoming fiscal year, and the latest communication and social media analytics results for June.
- The next committee meeting is scheduled for Monday, August 2nd at 4:30 PM.
FINANCE (as of 06/30/21)
SPENDING YTD
FISCAL YEAR: 10/01/20 - 9/30/21
COMMITTEE GOALS & TIMELINE (FY 20/21)
1
Goal 1 Develop a series of promotional activities and/or public-facing elements to encourage broader exploration of Downtown by tourists and residents (Strategic Plan Actions: D1.1)
1
March - April
- Create and launch Spring concepts.
2
April - May
- Create 1-2 Summer-oriented concepts.
3
June - July
- Launch Summer activity.
4
August - September
- Create holiday-themed concepts.
- Analyze metrics from previous activities.
2
Goal 2 Identify faces of Downtown with unique stories, interesting roles, or relevant perspectives to pen guest columns the Downtown Scene Newsletter with the objective of increasing readership and engagement. (Strategic Plan Actions: E3)
1
December - September (Monthly)
- Select and confirm an individual whose perspective is likely to boost interest in the newsletter and/or will diversify newsletter content.
2
December - September (Monthly)
- Select and organize a Q&A session between a committee member and a community member who provides a unique perspective on Downtown.
METRICS (as of 07/31/21)
SOCIAL MEDIA STATS
35 DLBA Press Releases
3,137,904 Impressions Across All Platforms