Winter Small Business Workshop Series

Winter Workshops

The Downtown Long Beach Alliance (DLBA), is an expanding resource for the Downtown business community, announces the launch of the Winter Small Business Workshop Series. This is another educational resource to help support small business owners and entrepreneurs in Downtown Long Beach. This three-part series will cover a wide variety of topics important to many small business owners including strategic planning, legal structures, brand presence, independent contractor law and more.  Each workshop will be approximately an hour and half and will occur on the last Saturday of the month, during the months of January, February, and March. We encourage our Downtown business owners to signup for this amazing opportunity.

Workshop Highlights

Workshop 2


Inventory Enhancing Customer Experience and Average Ticket, Understanding Margins

Whether product or service based, customer experience is paramount to the longevity of any small business. Understanding top inventory and average sales aids in the added knowledge of customer wants and desires of the business. Often as simple as placement and market presentation, during this workshop we will dive into the importance of prescriptive advisement and overall customer experience.

California Independent Contractor Law

Paying workers as independent contractors can be a tempting financial choice for business owners, but misclassification of an employee can have wide-ranging and expensive legal consequences. In 2018, the California Supreme Court made substantial changes to the independent contractor classification test. We will review the current independent contractor classification test and its implications.

Date: Saturday, February 23
Time: 9:00AM – 11:00AM
Cost: Free
Location: CommonGrounds Workspace, 145 W Broadway, Long Beach CA 90802
What to Bring: Materials for taking notes
Parking: We recommend parking in City Place Lots A, B, or C in the heart of DTLB, where two-hour free parking is available and only a short walk down Pine Ave to 145 W Broadway. Paid parking is also available at 100 W Broadway.

Meet the Instructors

Kena Fuller, Executive Director of Fuller Management Corporation

With a passion for business development, Kena Fuller set out to build a consulting firm revered for its hands-on expertise, expansive knowledge, and award-winning services. Aligned with her education in Global Business Management, Marketing, and Small Business Enterprise, it is her 20 years of experience in business development, management, sales and marketing that provides each client with a level of professional prowess that is unsurpassed. As Executive Director of Fuller Management, Kena is adamant about client engagement and overall customer satisfaction. Read more >


Ashleigh Stone, Esq., Owner & Principal Attorney of Stone Law & Consulting

Based in Downtown Long Beach, Stone Law & Consulting empowers business owners to implement best business and employment practices to reduce the risk of costly legal problems down the road. After building her legal career as an employment and business litigator, Ashleigh saw first-hand the true cost of poor business practices. Specializing in areas of business and employment law, Ashleigh is passionate about protecting businesses and employers with preventive law through business formation, contract drafting, trademarks, employment advice and counsel, and legal strategy consultations. Read more >

Register for the Winter Workshop

Registration for the workshop is ongoing and will be open until filled. Once you RSVP you will receive a confirmation email.

Saturday, January 26
Saturday, February 23
Saturday, March 23

Time: 9:00AM – 11:00AM

Winter Workshop

  • Affiliation to the business (Owner, Manager, Employee, etc.)