Winter Small Business Workshop Series

Winter Workshops

The Downtown Long Beach Alliance (DLBA), is an expanding resource for the Downtown business community, announces the launch of the Winter Small Business Workshop Series. This is another educational resource to help support small business owners and entrepreneurs in Downtown Long Beach. This three-part series will cover a wide variety of topics important to many small business owners including strategic planning, legal structures, brand presence, independent contractor law and more.  Each workshop will be approximately an hour and half and will occur on the last Saturday of the month, during the months of January, February, and March. We encourage our Downtown business owners to signup for this amazing opportunity.

Workshop Highlights

Workshop 3


Marketability Brand Presence: E-Commerce and Brick and Mortar

As a small business owner is it important to have a clear and concise understanding of the overall message of the business and business brand. While profit and sales are as important as marketing, understanding the brand collectively will help ensure the customer understands what the business is and does – its value to the customer and why they should shop with you or shop small. During this workshop we will discuss brand presence, clear market messaging, business persona and of how to align business goals with strategic implementations.

Intellectual Property & Brand Protection

Protecting the intellectual property of a business including its brand has become increasingly important in the era of social media. Early legal strategy ensures a business can obtain necessary trademarks and helps to avoid infringing on the rights of others. We will review the copyright and trademark process and discuss common mistakes to avoid in protecting your brand.

Date: Saturday, March 23
Time: 9:00AM – 11:00AM
Cost: Free
Location: CommonGrounds Workspace, 145 W Broadway, Long Beach CA 90802
What to Bring: Materials for taking notes
Parking: We recommend parking in City Place Lots A, B, or C in the heart of DTLB, where two-hour free parking is available and only a short walk down Pine Ave to 145 W Broadway. Paid parking is also available at 100 W Broadway.

Meet the Instructors

Kena Fuller, Executive Director of Fuller Management Corporation

With a passion for business development, Kena Fuller set out to build a consulting firm revered for its hands-on expertise, expansive knowledge, and award-winning services. Aligned with her education in Global Business Management, Marketing, and Small Business Enterprise, it is her 20 years of experience in business development, management, sales and marketing that provides each client with a level of professional prowess that is unsurpassed. As Executive Director of Fuller Management, Kena is adamant about client engagement and overall customer satisfaction. Read more >


Ashleigh Stone, Esq., Owner & Principal Attorney of Stone Law & Consulting

Based in Downtown Long Beach, Stone Law & Consulting empowers business owners to implement best business and employment practices to reduce the risk of costly legal problems down the road. After building her legal career as an employment and business litigator, Ashleigh saw first-hand the true cost of poor business practices. Specializing in areas of business and employment law, Ashleigh is passionate about protecting businesses and employers with preventive law through business formation, contract drafting, trademarks, employment advice and counsel, and legal strategy consultations. Read more >

Register for the Winter Workshop

Registration for the workshop is ongoing and will be open until filled. Once you RSVP you will receive a confirmation email.

Saturday, January 26
Saturday, February 23
Saturday, March 23

Time: 9:00AM – 11:00AM

Winter Workshop

  • Affiliation to the business (Owner, Manager, Employee, etc.)