Winter Small Business Workshop Series

Winter Workshops

The Downtown Long Beach Alliance (DLBA), announces the return of its Winter Small Business Workshop Series. The Winter Small Business Workshop Series is another educational resource to help support small business owners in Downtown Long Beach. This three-part series will cover a wide variety of topics important to many small business owners, including legal compliance, tax compliance, developing a brand, and profitability.

Each workshop will be approximately an hour and a half and will occur on the last Saturday of the month, during January, February, and March. We encourage our Downtown business owners to signup for this amazing opportunity.

Workshop Highlights

Workshop 1 – Saturday, January 25, 2020
  1. New Year, New Laws: Legal Compliance for Small Business Employers. Presented by Ashleigh N. Stone, Esq., Stone Law Firm, PC
  2. 2020 Tax and Compliance Updates. Presented by Omar Herrera, Taxco


Workshop 2 – Saturday, February 29, 2020
  1. Profitability: Generating Revenue in 2020. Presented by Kena Fuller, Fuller Management Corporation
  2. Developing Brand Identity and Shaping Narrative. Presented by Jamaica Aali, Brand Strategist


Workshop 3 – Saturday, March 28, 2020
  1. Perfecting the Sales Cycle. Presented by Kena Fuller, Fuller Management Corporation
  2. How to Protect Your Business Throughthe COVID-19 Crisis. Presented by Ashleigh N. Stone, Esq., Stone Law Firm, PC

Meet the Instructors

Kena Fuller, Executive Director of Fuller Management Corporation

With a passion for business development, Kena Fuller set out to build a consulting firm revered for its hands-on expertise, expansive knowledge, and award-winning services. Aligned with her education in Global Business Management, Marketing, and Small Business Enterprise, it is her 20 years of experience in business development, management, sales and marketing that provides each client with a level of professional prowess that is unsurpassed. As Executive Director of Fuller Management, Kena is adamant about client engagement and overall customer satisfaction. Focusing in the areas of strategic planning and implementation, Kena’s clients consistently yield a sustained increase in overall revenue production, customer conversion and retention, ensuring successful business growth. Read more >


Ashleigh Stone, Esq., Owner & Principal Attorney of Stone Law & Consulting

Ashleigh Stone, Esq. is the founder of Stone Law Firm, PC. which is based in downtown Long Beach and empowers business owners to implement best business and employment practices to reduce the risk of costly legal problems down the road.  After building her legal career as an employment and business litigator, Ashleigh saw first-hand the true cost of poor business practices.   Stone Law Firm’s legal products focus on business formation, contracts, trademarks and HR advice and counsel.   Ashleigh is also a passionate supporter of local entrepreneurs as an organizer of 1 Million Cups Long Beach, committee member of the Downtown Long Beach Alliance, and speaker at various LBSU Institute of Innovation events. Read more >


Omar Herra, Business Development Executive Manager at TAXCO.

With senior management and business development experience reflecting multiple capabilities, Omar Herrera has been able to provide his expertise, experience, and sustainable knowledge to multiple small-business owners over the course of 12 years. Having a criminal defense background, Omar is well aware of all up-to-date laws and regulations needed to be in compliance for all business purposes. He aims to provide small businesses with the proper accounting guidance, tax preparation, and payroll services that help enhance small businesses year round. The foundation of his career as the Business Development Executive at TAXCO is centered on relationship building and customer satisfaction. Omar’s primary goal is to get business owners’ the most out of their business. Read more >


Jamaica Aali, Brand Strategist

Jamaica Aali is a brand strategist with a decade of experience helping companies and individuals maximize their visibility. A UC Berkeley graduate, she began her career working in public relations in the non-profit sector.  Jamaica has since lead the Southern California region of the largest certifying agency for women owned businesses (WBEC-West), supporting the endeavors of hundreds of CEOs seeking to gain exposure with such companies as Toyota, Disney and Facebook.  An avid contributor to social justice causes, Jamaica founded and manages the 5,000+ member Black Everywhere Collective—helping to connect African Americans with positive social outlets.  She believes in giving for the sake of giving… but don’t bother for asking for any of her Ben & Jerry’s peach cobbler ice cream. Read more >

Register for the Winter Workshop

Registration for the workshop is ongoing and will be open until filled. Once you RSVP you will receive a confirmation email.

Saturday, January 25 from 9AM-11AM
Saturday, February 29 from 9AM-11AM
Saturday, March 28 from 9AM-11AM

Winter Workshop

  • Affiliation to the business (Owner, Manager, Employee, etc.)