The Pine Avenue sign reflects the contemporary themed architecture predominately featured in the area, while also incorporating elements of the area’s past. The sign features four historic images depicting Pine Avenue milestones over the years, including a horse and cart (early 1900s); the Red Car Tram (1930s); and the Kress Building and Woolworth’s lunch counter (1950s).
“Pine Avenue is the heartbeat of Downtown Long Beach in many ways,” said Councilwoman Lena Gonzalez. “The Historic Pine Avenue sign will shine just as bright as our future.”
The design and construction of the new sign was a part of the recent Pine Avenue street improvement project between Seaside Way and Anaheim Street, which involved replacing damaged streets and sidewalks, installing diagonal crosswalks and adding trees, lighting, benches and additional signage.
The sign was funded with one-time infrastructure funds from the Office of Councilwoman Gonzalez.