MEDIA ADVISORY
LONG BEACH, CA [March 24, 2026] — Downtown Long Beach will shine in a bold new way with the unveiling of “Long Beach Lights,” an innovative lighting installation designed by People’s Architecture Office and Jennifer Tran Studio. Commissioned by the Downtown Long Beach Alliance (DTLB Alliance) and the Downtown Difference, this dynamic public artwork aims to transform the downtown experience by bringing vibrant light, creativity, and energy to the Promenade.
The temporary installation reimagines public space through light, offering residents and visitors a fresh and engaging way to experience Downtown Long Beach (DTLB).
UNVEILING CELEBRATION DETAILS
What:
Unveiling of “Long Beach Lights” public art installation
When:
Saturday, April 11 during April’s DTLB Art + Design Walk
Where:
The Promenade between 1st Street and Broadway
Schedule*:
- 6-7 PM: Unveiling celebration
- 6:30 PM: Artist remarks
- 6:45 PM: Ribbon cutting ceremony
- 7 PM: Official lighting moment, watch the lights come on
*Exact times subject to change.
Additional Highlights:
- Live music
- Community gathering and celebration
ABOUT THE PROJECT
“Long Beach Lights” is designed to activate the downtown environment in a fun, immersive, and visually striking way. By blending art, architecture, and light, the installation enhances the cultural vibrancy of DTLB and invites the public to engage with the space after dark.
Jennifer Tran is a Long Beach–based artist whose work explores language, translation, and intergenerational narratives through collaborative, text-driven projects rooted in themes of migration, labor, and the meaning of everyday spaces.
People’s Architecture Office is a Long Beach-based design and research studio that creates socially driven, small-scale architectural interventions aimed at improving everyday urban life through adaptable, community-focused design.
MEDIA OPPORTUNITIES
- Interviews with artists and project partners
- Photo and video coverage of the unveiling, live music, and lighting moment
- On-site visuals of the installation during activation
For more information or to RSVP for media coverage, please contact AsiaM@dtlb.org.
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About: The Downtown Long Beach Alliance (DTLB Alliance) is a nonprofit, community-based organization whose mission is to cultivate, preserve and promote a healthy, safe, and prosperous Downtown. The DTLB Alliance is recognized as the voice of Downtown Long Beach by the City of Long Beach and the State of California. By balancing the interests of the residents, as well as businesses, the organization creates tangible progress by way of vested interest and solidified partnerships across local, municipal, and commercial lines. For additional information, visit www.downtownlongbeach.org and follow on Facebook @downtownlongbeach, on “X” (formerly Twitter) @dtlballiance and Instagram @dtlballiance.
About: Downtown Difference
Established in 2024, the Downtown Difference is a 501(c)(3) nonprofit created to uplift, beautify, and energize the heart of our city, Downtown Long Beach (DTLB). The Difference is dedicated to creating a downtown for all by supporting the revitalization and growth of DTLB through community service, public art, placemaking, and inclusive programming. From murals and cleanups to public events and volunteer-driven projects, its initiatives focus on improving quality of life and creating welcoming, people-first spaces. Learn more at www.downtowndifference.org.