The Downtown Long Beach Alliance (DLBA) will soon launch INDULGE DTLB, an online directory that will make it very easy to find personal care services in Downtown Long Beach. It will serve as a directory to provide instant access to the many barbershops, salons, massage therapists — any Downtown business that offers self-care. 


“I’m hoping that once we launch INDULGE LB we will attract attention to it and eventually feature all of Downtown’s personal care services,” said Lauren Mayne, DLBA’s Social Media and Digital Marketing Coordinator. “We would like it to be a one-stop resource for anyone looking to treat themselves to a spa day, a new haircut, and other self-care options.”  


INDULGE LB is the third component of the SUPPORT DTLB campaign, launched by DLBA last summer with the debut of DINE OUT DTLB, a digital directory of Downtown eateries. Soon after that, DLBA launched SHOP DTLB , a guide to Downtown retailers. With INDULGE DTLB, DLBA is aiming to get the many Downtown self-care businesses onboard.  


“INDULGE DTLB is going to be in the same easy-to-navigate grid-styled format as Shop DTLB,” said Mayne. “It has filters so you can narrow down results based on what type of services you’re looking for. The directory is also color-coded to help users apply their search to specific areas of Downtown.” 


Downtown Long Beach personal care businesses are encouraged to participate in INDULGE DTLB. The directory is a win-win for these businesses and their clients, facilitating the good health of both.  

To add your business to INDULGE DTLB, click here.