Friday, Dec. 12 — Fresh Beer Friday

Fresh Beer Friday launches the weekend with new beer releases, live music, exclusive merchandise, and original art.

Beer Releases | All-day tapping highlights include:
– 2SM, ISM’s Second Anniversary Double IPA
– Cask pours of Sensory Overlord, a barley wine
– Fresh batches of award-winning favorites, including Western Standard Time (World Beer Cup 2024 Gold Medalist) and Chepedelic (Great American Beer Festival 2025 Gold Medalist)
– Jungle Green, a new collaboration with Burgeon Beer
– The return of Leviathan Breath, a vintage bourbon barrel-aged imperial stout
– Additional limited releases throughout the day

Live Music
-Cello Azul and his band will perform their signature Long Beach Cumbia beginning at 6 p.m. Azul’s classical training and electric blue cello bring new energy to the genre while honoring its traditional roots.
-Art & Merchandise
-Artwork from Conor Hunter (@istcalleddesign) and Angie Ngo (@yesangiengo), the artists behind ISM’s visual aesthetic, will be on display, featuring known works and new original pieces. Both artists will be in attendance.
-Guests can also purchase limited-edition “ISM: The Sequel” anniversary shirts and new “ISM: Long Beach” hats.

Saturday, Dec. 13 — Friends Fest

Saturday’s Friends Fest features a block-party-style EZ Sip event along the Promenade, with live music, vendors, and games.

EZ Sip Event
From 3 p.m. to 9 p.m., guests can stroll the Promenade with a locally crafted beverage, browse pop-up vendors, and enjoy a full lineup of entertainment.
– DJ Quatre Cinq (@quatre45cinq) will set the afternoon vibe with soulful selections.
– The Familiar Faces (@familiarfaces_official) will follow with a 70s-inspired rock revival set.
– Local vendors will showcase handmade goods.
– Games and prize giveaways will be hosted by ISM throughout the event.

Sunday, Dec. 14 — Family Carnival

The weekend concludes with a Family Carnival, inviting guests of all ages to enjoy a playful afternoon of games and interactive experiences. Festivities include doodle caricatures by Shaina Turian and additional activities to be announced.