✨ For the first time ever, Pine Ave. transforms into an EZ Sip zone for Downtown’s Fright Fest on Pine & Promenade Oct. 25! 👻

It’s an all-day Halloween takeover where families, friends, and thrill-seekers can experience Downtown Long Beach like never before — spooky surprises, flowing drinks, and a street party you won’t want to miss. 🎃👻 This epic night comes alive with the help of our fright-loving friends @babybrospizzalbc, @_horrorville, and @halloweendepot — bringing the scares, the flavors, and the Halloween spirit all to one place. 🕸️🍕💀

🗓️ Saturday, October 25 | 2 – 10 PM
📍 Pine Ave. (Broadway–3rd St.) & The Promenade N (Broadway–3rd St.)

✨Join us for free spooky fun for all ages during the day with special paid activations available throughout the evening. 👀

Event Map

Entertainment

Towering Aeriel Butterflies on stilts will glide through the crowd, bringing a bit of spooky magic to every corner, while kid-friendly activities, including face painting and balloon twisting on Pine Ave, will keep the little ones smiling and entertained. Explore a pumpkin patch (also on Pine) perfect for photos and festive fun, then wander through the car display on the Promenade featuring tricked-out rides with spooky flair.

Don’t miss the Halloween Depot, hosting 40+ local vendors offering themed treats, crafts, and creepy-cool finds. Costumes are highly encouraged — come dressed to impress and be part of the spectacle as Pine Ave & the Promenade comes alive with the spirit of the season!

Live Music

📍 Pine Avenue 📍 Live Music

Urban Society Long Beach embodies community, culture, and celebration. Known for its R&B-themed brunches and local events, the group will kick off Fright Fest from 2 to 4:30 PM, bringing signature good vibes and energy to get the party started on Pine Avenue.

And then from 4:30 to 10 PM, the night heats up with a lineup curated by Halloween aficionados @babybrospizzalbc — featuring live music and DJ sets from DJ La Rok, Pimp Bizkit, DJ Irony, DJ Jackie Beats and more that bring energy, creativity, and a little seasonal mischief. Expect killer beats, surprise moments, and an atmosphere that keeps the party going long after the sun goes down.

📍 The Promenade 📍 Live Music

From 2 to 4 PM, NiceGuyxVinny — a Long Beach favorite with deep ties to the L.A. music scene and roots in New Jersey — brings a refined taste and broad musical awareness to the Promenade. His sets blend R&B, funk, and soulful grooves with a local touch that captures the city’s rhythm.

Then from 4 to 10 PM, DJ BSelecta (aka Brandi Stevens) takes over with her signature high-energy, open-format sound — mixing Hip Hop, R&B, Dancehall, and Funk into seamless sets that keep the vibe electric and the crowd on its feet.

Sips, Snacks & Spirits

📍 Pine Avenue 📍 

Baby Bros Pizza (Purple 🟣 EZ Sip Sticker) – A Downtown favorite for hearty slices, wings, and comforting pizza classics.
Shannon’s on Pine (Green 🟢 EZ Sip Sticker) – A beloved Irish sports pub on Pine Ave. serving up neighborhood vibes, classic bar fare, and late-night energy.
Altar Society Brewing & Coffee Co. (Gold 🌕 EZ Sip Sticker) – Housed in the historic Masonic Temple on Pine Ave, this craft brewpub brings community, craft beer, bites and creative energy to Pine Avenue.

Agaves (Blue 🔵 EZ Sip Sticker) – Authentic Mexican restaurant and tequila bar in the heart of Downtown Long Beach.

📍 The Promenade 📍

Dog Haus (Yellow 🟡 EZ Sip Sticker) – The Promenade’s go-to spot for gourmet hot dogs, sausages, bold burgers, and a lively beer garden experience.
ISM Brewing & Kitchen (Teal 🌊 EZ Sip Sticker) – A modern brewpub right on the Promenade offering handcrafted ales, elevated eats, and a welcoming local hangout with a dog-friendly patio.
The Ordinarie Tavern (Red 🔴 EZ Sip Sticker)– A staple Promenade destination that hosts live music, curated menus, and immersive seasonal popups, including their current takeover, Black Lagoon.
El Viejon (Orange 🟠 EZ Sip Sticker) – Serving Nayarit-style mariscos, sushi, and Mexican coastal flavors with bold flair.

Halloween Depot Vendor Village on Pine Ave

Step into the shadows and shop the strange! The Halloween Vendor Village gathers a killer mix of makers—from horror artists and spooky fashion brands to slime pros, eerie sweets, haunted home décor, pins, jewelry, books, and coffee that’s downright spooky: @RottenGlam, @Slimegetslit, @Randohmink, @Fiberartghoul, @warrlock, @hoops_craft_boutique, @bronsons_shop_of_horror, @apc.minerals, @everydayghoul_, @spoopyghoul, @monsterposse, @pentoolartist, @lunas_sweets_and_treats, @_crystalvisionss, @leatherandlinoleum, @spookymama13, @sleez_teez, @mmbathbody, @danis_spooky_treats, @nekkokyacafe, @arts_sideshow, @madeyoulookpins.2, @undeadbookshop, @lovebitebootique, @bee.wisee, @wickedlizshop, @andreuh_, @littlepumpkinsbows, @rpcntrydesignz, @thecraftylife_, @castles_and_coffins, @shopalmostghosts, @infernalcoffee, @morticiansdaughter1031, and @alienzrusshop.

Live Interactive Photo Ops with Scare Actors at 240 Pine Ave.

Pumpkin Patch (2-6PM)

About: Entertainment Zone (EZ) Sip Events

Everything you need to know about Downtown Long Beach’s Entertainment Zone (EZ) Sip Event pilot program can be found here.