LONG BEACH, CA [Dec. 30, 2025] — The Downtown Long Beach Alliance (DTLB Alliance) is launching DTLB Live!, a new recurring monthly event series bringing live music, craft vendors, and family-friendly activities to the Promenade every third Saturday.
Kicking off on Saturday, Jan. 17 with a “Swing into the New Year” theme featuring the Big Butter Jazz Band and live Swing dancers, this free community celebration showcases local musical talent, as well as the City of Long Beach’s Entertainment Zone (EZ Sip) pilot program that allows attendees to enjoy beverages throughout the event area. The event will also feature a maker’s market with local vendors and a live DJ provided by Angel City Markets.
“Our community has been clear, they want to see Downtown come alive with more regular events that bring people together,” said DTLB Alliance President and CEO Austin Metoyer. “DTLB Live! is our answer to that call. By creating a monthly tradition on the Promenade with live entertainment, local vendors, and activities for all ages, we’re not just hosting an event, we’re building a rhythm for Downtown that residents and visitors can count on.”
The launch of DTLB Live! comes as an ode to the popular DTLB Alliance event series from years past, Live After 5, but with a new spin. Each event will transform the Promenade into a bustling community hub featuring rotating live music and performances, a curated craft vendors market showcasing local makers and artisans, and engaging family-friendly activities. The series also leverages Long Beach’s EZ Sip pilot program, which allows participants to purchase drinks from designated bars and roam freely within the event footprint, creating a dynamic street festival atmosphere that encourages exploration and community connection.
The program is part of the DTLB Alliance’s ongoing effort to bring back more frequent, reliable programming, like the monthly Paws on Promenade, quarterly DTLB Art + Design Walk, and annual Taste of Downtown events. By establishing a consistent monthly schedule, DTLB Alliance aims to create an anticipated community tradition while expanding on the success of previous EZ Sip activations that have demonstrated strong public appetite for engaging street-level programming.
DTLB Live! details at a glance:
- Live Music & Performances: Rotating lineup of local musicians and performers bringing diverse entertainment to the Promenade stage
- Craft Vendors Market: Curated selection of local makers, artists, and small businesses offering unique handmade goods and products
- Family-Friendly Activities: Interactive activities and entertainment suitable for all ages
- EZ Sip Program: Purchase beverages from participating bars and enjoy them throughout the event footprint
- When: Third Saturday of every month, 4 to 8 PM
- Where: The Promenade between Broadway and 3rd Street, Downtown Long Beach
- Admission: FREE
More details about DTLB Live! and upcoming dates are available here: https://downtownlongbeach.org/events/dtlb-live/
# # #
About: The Downtown Long Beach Alliance (DTLB Alliance) is a nonprofit, community-based organization whose mission is to cultivate, preserve and promote a healthy, safe, and prosperous Downtown. The DTLB Alliance is recognized as the voice of Downtown Long Beach by the City of Long Beach and the State of California. By balancing the interests of the residents, as well as businesses, the organization creates tangible progress by way of vested interest and solidified partnerships across local, municipal, and commercial lines. For additional information, visit www.downtownlongbeach.org and follow on Facebook @downtownlongbeach, on “X” (formerly Twitter) @dtlballiance and Instagram @dtlballiance.