Downtown Long Beach

Doing Business: Investing in Downtown Long Beach.

How can we help you?

Start by submitting your inquiry below. Our business assistance staff offer an array of complementary services to help make the decision to invest in Downtown as smooth and successful as possible including:

  • Ombudsman services for City of Long Beach staff and other Downtown stakeholder groups
  • Qualitative and quantitative information about the Downtown consumer base to support your investment
  • Insight into underrepresented/opportunity niches
  • Property owner/commercial brokerage contacts
  • Assistance identifying unforeseen costs associated with starting a business Downtown
  • Assistance navigating regulatory hurdles
  • Site selection assistance
  • Information about business development resources and programs
  • Grand Opening assistance

Click on the link below to get started!

Woman-Owned Business Accelerator

The Downtown Long Beach Alliance’s (DLBA) Woman-Owned Business Accelerator, in partnership with the Institute for Innovation & Entrepreneurship at California State University Long Beach, is designed to assist existing Downtown businesses owned by a woman and providing grant funds in an effort to support costs associated with business retention and/or expansion. The DLBA Economic Development Committee will award up to two woman-owned businesses, not to exceed $10,000 in total grant money. Interested parties must submit an online application between 8/13/18 and 9/5/18 for consideration through the DLBA website. Only existing Downtown woman-owned businesses will be considered for the grant program. Grant awards, application criteria, receiving fund requirements are outlined in the participation requirements located in the link below.

DLBA Woman-Owned Business Accelerator Timing:
a. 8/13/2018: Application start date
b. 9/5/2018: Application close date
c. 9/7/2018: UP TO 2 Finalists nominated
d. 9/13/2018: DLBA PitchFest & Award Date

*Please see the Criteria for Participation for additional details.

1 Million Cups Long Beach: To Engage, Educate, Connect Local Entrepreneurs

The Downtown Long Beach Alliance (DLBA) will host a national program to engage, educate and connect local entrepreneurs. Founded by the Kauffman Foundation, 1 Million Cups is based on the notion that entrepreneurs network and discover solutions over a million cups of coffee. The FREE, monthly gathering helps build startup communities on a grassroots level.

Beginning February 7, 2018 and meeting every first Wednesday of the month through January 2019, entrepreneurs, innovators, funders and other community members interested in investing in Downtown Long Beach are invited to attend the sessions from 7:30 – 9 AM. Monthly location provided in Registration link below.

Cost to attend: FREE

Free Coffee is provided by our sponsor Recreational Coffee.

7:30am 1 Million Cups Begins

8am Program Kickoff:

9am Program Concludes

In each 1 Million Cups city, local entrepreneurs drive the program as community organizers. Volunteering for the leadership roles in Long Beach are:

• Adam Carrillo, Economic Development Manager, Downtown Long Beach Alliance
• Brett Dickson, Co-Founder, Alfabet Soup Consulting
• Cassandra Leeman, Strategic Planning Consultant
• Derek Hoyt, Managing Director, Silicon Valley Bank
• Marcos Lopez, Urban Design Intern, Studio 111
• Michelle Molina, Principal, Connecting Evidence
• Mitzi Peacock, Ecommerce Business Analyst, TOMS Shoes
• Reg Lapham, President, Spartan Ventures
• Robert Martinez, Digital Coach – LA, Google
• Rose Buado, General Manager, The Filharmonic
• Sam Hall, State and Local Government Marketing Manager, Laserfiche

Also contributing their expertise to the program are our community partners supporting this launch:

• Brad Pollak, Director, Long Beach Small Business Development Center
• John Keisler, Director, Economic Development, City of Long Beach
• Steve Olvera, Community Lead, WeWork Long Beach
• Vivian Shimoyama, Regional Executive Director, Southern California Region for 10,000 Small Businesses
• Wade Martin, Director, Institute for Innovation & Entrepreneurship at California State University Long Beach

Kiva Long Beach Microloan Program: DLBA Trustee Endorsement

Funding for startup businesses is very difficult obtain – as such the Kiva Long Beach program can provide a viable way of supporting startup funding for Entrepreneurs and Small Business within the Downtown business ecosystem.

How will you decide who to endorse as a borrower? What due diligence will you conduct?

The DLBA will endorse borrowers for Kiva Long Beach if the following Criteria for Participation is met;

1. QUALIFY: The business or home-based business is located (currently or proposed) within the boundaries of the Downtown Parking Improvement Area (DPIA) managed by the Downtown Long Beach Alliance (DLBA) business improvement district.

2. APPLICATION: All applications must be received through the link below by the first of the month in order to be agendized for the upcoming meeting, hosted on the 2nd Thursday of each month unless posted as a special meeting. (ex. Application received January 1, 2017 will be agendized for January 11, 2017 ED Committee meeting)

3. PRESENT: All applicants have 3 minutes to present at our monthly recurring Economic Development Committee meeting. 2 minutes will be allotted to answer potential questions from Committee Members. Check out our Pitch Guidelines in the link below. We only review up to 2 companies per month.

4. VOTE: DLBA’s Economic Development Committee will vote immediately after your presentation to approve DLBA’s Trustee endorsement for your business. An Economic Development Committee quorum is required for potential approval, a cumulative score of 70 points or higher is required for the Committee to vote for potential Trustee designation approval, and finally a majority vote to approve the TRUSTEE endorsement is required to receive DLBA’s Trustee endorsement. A specific DLBA Trustee Kiva borrower link will be provided by the DLBA for the approved businesses within 24 hours of the ED Committee’s approval.

This program is done in partnership with the City of Long Beach and The Los Angeles Local Initiatives Support Corporation (LA LISC)

Kiva Loan Program Highlights:

-0% interest with up to 36 month repayment period
-Borrow between $500 and $10,000 through a crowdfunded loan program
-For borrowers with a City of Long Beach approved trustee (such as the DLBA), the City of Long Beach offers dollar-for-dollar loan match funding provided by LA LISC. As an example,if a borrower is approved for a $5,000 loan, the borrower will only have to raise $2,500 and matching will begin in real time on the Kiva platform to raise the full $5,000 loan that is displayed on Kiva.

Google Digital Coaches: Adwords for Small Business Workshop

The Downtown Long Beach Alliance (DLBA) continues its partnership with Google to expand our support for Small Business Owners and Entrepreneurs in Downtown Long Beach through offering a free digital marketing and AdWords workshop. ASL interpreters will be available for this workshop.

In this two-hour workshop, you’ll receive guidance on improving your web presence, learn how to reach new customers online and grow your business using Google Adwords Express, Google’s online advertising platform. Attendees must have a website up and running to attend.

Registration is not allowed on-site.

Date: August 23
Time: 10am-12pm
Cost: FREE *Must already have a website
Location: Downtown Long Beach Alliance,100 W Broadway, Suite 120, Long Beach, CA 90802

Bonus: Receive $100 in Google Adwords credit when you spend $25

What to Bring: Smartphone and/or Laptop

Parking: We recommend parking in City Place Lots A, B, or C in the heart of DTLB, where two hour free parking is available and only a few minutes walk down Pine Ave to 100 W Broadway. Paid parking is available on-site at 100 W Broadway.

The Entrepreneurship Education Series

The Entrepreneurship Education Series is a partnership between the Downtown Long Beach Alliance (DLBA) and the Institute for Innovation & Entrepreneurship (IIE) at California State University Long Beach.

The series is focused on providing the tools and skills needed to start and run a successful business. The IIE will provide a certificate of completion to those who complete the entire program.

Time: 8am-12noon each consecutive Saturday starting April 7

Target Audience: Existing and Potential Downtown Business Owners, Entrepreneurs, Start-Ups, and Small Business owners
Potential Class Size: 45-100 per session

Cost to Attend: FREE to attend for Existing and Potential Downtown Business Owners and CSULB Students (Value of $1,350)

Curriculum schedule:

Week 1: The Value of a Business Plan, April 7

Week 2: Your Marketing Plan, April 14

Week 3: Financial Aspects of Your Business & HR, April 21

Week 4: Where to Locate Your Business, April 28

Week 5: Legal and Funding Opportunities, May 5

Week 6: May 12, *PitchFest:
o A certificate ceremony – Participants that have attended all 10 modules will walk out with a certificate and a self-developed business plan in hand.
o Pitchfest is for all qualified potential award recipients to present their business plan. All start-up or expansion costs are itemized and defined in the applicant’s week 6 pitch. All business plan items presented will be subject to removal, editing, and approval by the award committee composed of members from DLBA’s Economic Development Committee.

Week 7: May 17, DLBA Economic Development Committee:
o Up to 7 proposed award recipients’ business plans are presented and financial awards are confirmed.

DLBA Small Business Grants

The DLBA’s Small Business Grants are designed to assist new businesses and support the expansion of existing businesses by providing grant funds in an effort to defray costs associated with the starting or expanding of a business therefore creating jobs in Downtown Long Beach. The program will award UP TO 7 businesses from a $20,000 total award bucket* (all awards include DPIA BID assessment fee reimbursement for each winner):

-Up to 7 businesses will be awarded a DLBA funded grant from a total award bucket not to exceed $20,000 (requires matching funds & award includes DPIA BID assessment reimbursement)

-Included in your award, the DLBA will reimburse you up to $500 1st Year DPIA BID assessment fee reimbursement (requires receipt provided by City of Long Beach)

*You must attend all 10 Entrepreneurship Education Series modules to qualify.

-All qualified attendees must submit their PowerPoint presentations by May 9 to, see PitchFest Guidelines & Criteria for Participation tab below.

Economic Profile

The annual Economic Profile is the culmination of our quarterly DTLB Snapshot reports that provides investors, developers, and data seekers an overall outlook on DTLB’s economy.

Downtown Commercial Real Estate Market Reports:

The DLBA is the leading site-selection data resource for Downtown Long Beach. Our quarterly reports highlight the most recent economic indicators available for Downtown Long Beach (DTLB).

Downtown Plan

The Downtown Plan sets the City’s visioning process into motion by establishing development and design standards aimed at enhancing Downtown Long Beach. Below are copies of the Downtown Plan, a summary of the height requirements specified by the plan, as well as the Environmental Impact Report. A detailed explanation of the height requirements exists in the Downtown Plan (Section 3 Part 2, Pages 47 and 48). The height requirement covers four distinct areas spanning the Downtown.

Development Map

With a 17% population increase since 2010, and an additional 3% expected by 2020 – it’s safe to say the future looks bright for Downtown Long Beach. In coming years, expect to see construction begin on the Broadway Block, a $154-million development that will bring together 375 residential apartments with academic space for CSULB students, creative offices, artist galleries, restaurants, food and retail uses. Not to be outdone, The Current’s upcoming second tower, a 35-story building, will be the tallest in DTLB’s Skyline. We’ll see cranes in the air and scaffolds around buildings non-stop in the coming years and that most definitely bodes well for Downtown Long Beach’s future.

Development Opportunity Sites

Considering investing in Downtown Long Beach as a real estate investor or developer? Check out the potential development opportunity sites by clicking the link below.

Downtown Long Beach Employment Report

In late 2016 the DLBA partnered with the City of Long Beach and Beacon Economics to provide the 1st economic bench-marking report highlighting Downtown Long Beach as the leading economic engine within the City of Long Beach and the region. Click on the link below for the report in its entirety.

Future Housing Needs in the City of Long Beach 2040

The Long Beach Land Use Element was last updated in 1989. The City is currently in the process of updating the Land Use Element of its General Plan. The January 2018 proposed Land Use Element(LUE) along with the Urban Design Element Place Type and Heights Maps lay the foundation for future land use decisions over the next few decades, and are tasked with providing a roadmap for additional housing in the City, and in particular, expanded affordable housing options.

As with all jurisdictions in the SCAG (Southern California Association of Governments) Region, the City faces a housing mandate known as the Regional Housing Needs Assessment (RHNA). Based on the City’s evaluation of its RHNA and other housing-related mandates, the City estimates that it must build approximately 28,000 units by the year 2040.

The purpose of this study is to develop and present an independent analysis of the future housing needs of the City of Long Beach through the year 2040. Beacon Economics proposes to conduct an analysis of projected housing needs that will be based on a combination of existing data and projections, plus its own forecasting models of the economy, local industries, demographics, and housing.

Located between Los Angeles and Orange County, Downtown Long Beach is at the center of Southern California business. A burgeoning urban environment, Downtown Long Beach features a waterfront business harbor, a historic architectural district, and a cultural arts scene. To learn more about the impressive progress being made in Downtown and how you can be part of the success, contact the DLBA today.


Sign up HERE to get the latest Downtown Long Beach Economic Development trends including the DTLB Snapshot, a quarterly report featuring specific foci on office, retail, and residential development and culminating with the annual Economic Profile.