It’s time to get your dog on, Long Beach, as Dog Haus—the gastropub-like franchise whose roots begin in Pasadena and have stretched outward—will be opening its DTLB location along the Promenade just north of Michael’s Pizzeria on January 29.

And they want you to re-think the hot dog.

Founded by partners Hagop Giragossian, Quasim Riaz and André Vener (with a self-described passion for “creativity, quality and commitment to community”), the eatery’s focus is none other than the mighty hot dog (or kielbasa or currywurst or bratwurst or Italian sausage or…). They offer up dogs smothered in toppings ranging from spicy basil aioli to white american cheese (a common ingredient at the chain), thai peanut sauce to fig-onion relish.

Of course, do not feel relegated to the joint’s namesake offering as its “haus burgers” have also made a name for the small-but-mighty franchise—especially The Hangover [pictured right]. This massive ode to excess is smothered with the restaurant’s housemade chili, bacon, cheese, mayo, and topped with a sunny side up egg. For those wishing to take it further by adding starch, look toward the trademarked Freiberger: the proprietary mix of chuck’n’brisket burger patty is topped with cheese, housemade slaw, mayo, a fried egg and, of course, french fries.

Vegetarians, fear not, as a veggie patty is available. In other words, Long Beach: eat your heart out.

For a 20% discount on your order, explore the area and discover one of the bicyclists riding around and advertising Dog Haus. Ask for a discount card and voila!