Downtown Long Beach

History & Timeline

  • The Downtown Long Beach Associates is founded by a group of Pine Avenue merchants, including Harry Buffum, the founder of Buffum’s Department Store, who decided to launch a cooperative print advertising campaign in the local newspapers.

    1937
  • DLBA officially becomes incorporated.

    1957
  • Long Beach City Council empowers the DLBA to manage the Downtown Parking Improvement Area (DPIA).

    1973
  • DLBA is named to manage the funding and programs associated with the newly established Property Based Improvement District (PBID).

    1998
  • Long Beach City Council votes unanimously (9-0) to ratify the renewal of the Downtown PBID.

    2003
  • DLBA begins operating within the expanded district boundaries and service for 10 years.

    2004
  • DLBA adopts strategic planning document DLBA 2010: A Focus for Leadership and Development.

    2008
    PDF
  • DLBA adopts updated strategic planning document.

    2010
    PDF
  • DLBA passes PBID Management Plan.

    2012
    PDF
  • DLBA adopts updated strategic planning document.

    2013
    PDF
  • DLBA Rebrands Itself to Better Reflect Community Ties, with name change to Downtown Long Beach Alliance.

    DLBA adopts update strategic planning document: Vision 2020.

    2016
    PDF