Committees
The Downtown Long Beach Alliance (DTLB Alliance) Board of Directors approved the strategic planning document DTLB Alliance Roadmap to Recovery, Resilience & Inclusion 2021 which builds on past strategic planning efforts of the DTLB Alliance – including the successful 2007, 2010, 2013 and 2016 strategic plans. To accomplish the goals of the plan, DTLB Alliance formed committees comprised of Board members, stakeholders, and other community members.
Programming Committees
Economic Development Committee
How can the DTLB Alliance support and retain existing businesses, attract new businesses, and foster a strong economic base in the Downtown area?
• Assist in developing retail recruitment plan
• Storefront Activation
• Provide input on ED marketing—both online and print
Placemaking Committee
How can the DTLB Alliance support and facilitate better pedestrian environments, stronger connectivity between key destinations, new mixed-use development, and other design features that will contribute to a more vital Downtown?
• Streetscape improvement projects such as tree planting, lighting, public art
• Assist with community planning and design efforts
Public Safety Committee
How can the DTLB Alliance create a vibrant, safe Downtown with active public spaces to draw new and support existing visitors and businesses?
• Develop communications campaign to address misperceptions of Public Safety
• Share information among safety agencies operating in the Downtown
Marketing & Communications Committee
How can the DTLB Alliance “tell the story” of Downtown happenings accurately and positively to promote the public image of Downtown?
• Provide input on DLBA Marketing and Communications by helping to identify channels to reach intended audiences with specific messaging
• Work to establish a new generation of advocates for Downtown
Special Events & Development
How can the DTLB Alliance encourage community involvement while both supporting local businesses and cultivating a vibrant Downtown experience for residents and visitors alike.
• Provide input on DTLB Alliance Special Events
• Review proposals for event sponsorship funding
Administrative Committees
Audit Committee
The Audit Committee meets once a year to review the end-of-year financial statements and end-of-year form 990. The Audit Committee Chair is John Edmond, owner of Edmond Group LLC .
Governance Committee
The DTLB Alliance Governance Committee serves as the organizational oversight committee that creates and maintain a standard of accountability throughout the organization. The Governance Committee is responsible for the ongoing development of the board and the incremental review of the infrastructure of the development of the organization. The Governance Committee conducts an annual board assessment that tracks the achievements of the board, gathers perceptions about board proceedings, and profiles the interest of each board member. The current Committee Chair is Silissa Uriarte Smith, owner of Purpose Centered Coaching & Consulting.
Finance Committee
The Finance Committee meets bi-monthly on the fourth Friday of odd months to review year-to-date finances. Finance Chair is Amy Chambers, DTLB resident.