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DTLB ENTERTAINMENT ZONE (EZ) SIP EVENTS

Overview

Welcome to everything you need to know about Downtown Long Beach’s Entertainment Zone (EZ) Sip Event pilot program. 

Recently approved by the Long Beach City Council, this one-year pilot is exploring how designated “Entertainment Zones” can bring new energy to our Downtown streets — inspired by successful models in cities like San Francisco and Santa Monica. Over the coming months, the Downtown Long Beach Alliance (DTLB Alliance) will work closely with City departments to pilot EZ Sip Events — special, city-permitted gatherings where guests 21+ can purchase an alcoholic beverage from a participating bar, restaurant, brewery, or winery and enjoy it outside in a defined event area.

Picture yourself walking along the Promenade or Pine Avenue, sipping a locally crafted drink while enjoying live music, art activations, or pop-up vendors. These aren’t all-hours, free-for-alls — each event will be temporary, held during specific hours, and tailored to highlight our downtown culture while maintaining safety and community comfort. 

The location and layout of each EZ Sip Event will vary, and all events must be approved through existing city permitting processes. At its core, this program is about testing how we can support small businesses, promote cultural engagement, and create a vibrant, inclusive downtown that works for everyone.

Entertainment Zone - Seal - gradient

✅ DO’s & DON’ts 

✅ DO: 

  • Purchase your drink from a participating business in an official EZ Sip cup. 
  • Stay within the posted event boundaries. 
  • Finish and toss your drink in the proper trash/recycle bins before going into another business. 
  • Come prepared to present a valid form of government approved identification. 

❌ DON’T: 

  • Bring your drink into another bar or restaurant. 
  • Leave the event area with your beverage. 
  • Litter or leave your cup on sidewalks or streets. 
  • Assume every business in the area is part of the EZ Sip program — look for signage. 

FAQ’s

Can I bring my own alcohol?

No. Drinks must be purchased from participating businesses within the designated EZ Sip Event boundaries.

Are pets allowed?

Yes, for almost all outdoor events. However, some events may have additional restrictions. Please see the FAQs per event for this detailed information. If you do bring your fur-baby, please ensure they are friendly.

Can I leave the boundary with a drink?

No. Drinks must be purchased from participating businesses within the designated EZ Sip Event boundaries,and you cannot leave the area with a beverage.

Is there a cost to attend?

Each event is different, though most will be free to attend. Please review the details of the event you are looking to attend.

UPCOMING EVENTS

This is a flyer with text that reads ISM Brewing & Kitchen 2nd Anniversary Celebration, which takes place on Saturday, Dec. 13 from 3 to 9 PM on The Promenade between Broadway and 3rd Street and is an EZ Sip Event.

PAST EVENTS

Downtown’s Fright Fest: Saturday, Oct. 25

dtlb-alliance entertainment zone kick off event ez sip event graphic

Entertainment Zone Launch Party, August 2, 2025

 

 

RESOURCES

California Senate Bill (SB) 76

State legislation that empowers the City of Long Beach to explore Entertainment Zones.

 

June 17, 2025 City Council Approved Item

The City approved item to allow for the exploration of Entertainment Zones in Downtown Long Beach, and in coordination with the Downtown Long Beach Alliance. 

​Open alcohol zone in Downtown Long Beach to be established

A June 19, 2025, article by LongBeachize announcing the new plan for the Entertainment Zone.